Field Marketing

2 weeks ago


London, United Kingdom Cvent, Inc. Full time

Overview:

Cvent is a leading meetings, events and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide.Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

In This Role, You Will:

• Work on supporting and designing the demand generation plans for one of the APAC MEA regions with a mix of digital, social, events, webinars etc.
• Work on supporting, designing and landing global campaigns along with localizing for their launch in the regional markets.
• Own the campaign process (plan, create, launch, manage) for prospects to drive demand in regional markets
• Work with sales and sales management to optimize the lead hand-off process and develop collaborative plan to ensure lead conversion is optimal.
• Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
• Establish value propositions and create solution messaging relevant to the regional markets.
• Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.
• Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.
• Perform other duties as assigned

Here's What You Need:

• Marketing experience with software, SaaS-based, or technology products in the B2B space using multiple marketing channels
• Sound knowledge of content & digital marketing techniques for inbound marketing • Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
• Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
• Excellent written and verbal communication skills
• Ability to remain flexible and prioritize while juggling multiple projects in a tight, deadline-oriented environment
• Ability to work in a team-oriented, collaborative environment
• Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred.
• Prior experience in travel, travel technology background is a plus.
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