Director of Growth

3 weeks ago

London, United Kingdom Builder Full time

About Builder.ai
We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started. 

Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.


Life at Builder.ai
At Builder.ai we encourage you to experiment Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer a range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

About the role
We are looking for a Director of Growth to lead our growth marketing activities across organic channels (i.e. SEO, website) and lifecycle marketing (CRM). You will take ownership of improving the customer lifecycle from acquisition to conversion and retention through these channels, and play a critical role in accelerating demand generation for Builder.ai. You will be passionate about full funnel customer journeys, data analysis and optimization of growth activities to improve efficiency and conversion rates. You will lead and grow a high performing, data driven team, and partner closely with various functions including sales, marketing, product and analytics. 

Why you should join
Our Growth team has a critical role to play in driving the growth and success of Builder, across multiple products, geographies and customer segments globally. It’s an exciting time to join Builder and play a lead role in scaling our revenue engine. You will lead and grow a team of talented growth specialists and work closely with senior leadership at Builder across various functions. This is a great opportunity for an analytical thinker with a creative edge, someone who loves to tinker with funnels, analytics and technology in order to drive growth.


Responsibilities

  • Build and execute a growth marketing strategy for all non-paid channels to drive customer acquisition, activation and retention and reach our ambitious growth targets
  • Optimize the customer lifecycle across the funnel, leveraging various channels including organic acquisition (SEO, referrals, network effects), website and email marketing 
  • Organic Growth: 
    • Develop and implement SEO and organic growth hacking strategies globally, to drive exponential growth for our products and services
    • Own the KPIs for organic leads and revenue, working closely with key stakeholders to clear organic growth blockers
    • Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques to boost our search engine rankings.
    • Expand organic growth through multi-format (text, videos, reels, etc) and multi-channel (Search, YouTube, Social channels, etc) approach
  • Lifecycle marketing:
    • Design, build, execute a multi channel communications strategy to help drive marketing influenced pipeline
    • Drive acquisition, retention, upsell and win-back, improving conversion rates across each customer lifecycle stage
    • Work with Product Marketing to identify distinct customer segments and buyer personas, leveraging the CRM and martech to create highly personalised comms 
  • Growth Engineering / Website:
    • Own the maintenance and optimization of the Builder Marketing website, ensuring best in class site health metrics 
    • Collaborate with the Marketing, Product and CRO teams to optimize the customer journey, engagement and conversion rates on the website
    • Identify, test and roll out website improvements with a focus on messaging, pricing and UX.
  • Content: collaborate with the Content team to develop a data driven content strategy to support growth activities, especially website / SEO content
  • Analytics: define a measurement framework for organic growth and lifecycle activities, and partner with the analytics team to measure and optimize KPIs including website traffic and engagement, demand generated from organic sources, ROI and conversion metrics 
  • Build a culture of experimentation; adopt a continual ‘test and learn’ approach to all growth activities.
  • Collaborate with internal teams, including sales, marketing, product, analytics and finance, to ensure alignment between growth marketing efforts and overall business objectives.
  • Lead, motivate and grow the existing team of 10, foster a collaborative and results-driven culture aligned with our company values.
  • 10+ years of experience leading growth marketing in a fast growing tech company, with particular emphasis on organic growth / SEO and lifecycle marketing (CRM)
  • Bachelor’s degree in Business, Marketing, Finance, or a relevant quantitative field preferred
  • Experience with building an organic growth engine including experiments, tracking, automation, and optimisation, and delivering on ambitious growth targets
  • Expertise in various growth channels including organic acquisition (SEO, referrals, network effects), website, email marketing and product experiments
  • Expert knowledge of SEO best practices and techniques, and search technology, including the content strategy and technical optimization side
  • Knowledge of multi-format content distribution to drive organic traffic growth 
  • Experience in leading lifecycle management and engagement strategies that drove improvements in acquisition, retention, cross sell, up sell and Marketing ROI.
  • Strong strategy and analytics skills with an advanced understanding of growth success metrics and funnel analytics
  • Strong project management skills and ability to manage multiple priorities simultaneously
  • Excellent communication, collaboration and leadership skills
  • Advanced proficiency in CRM and marketing automation tools - i.e. Hubspot, Salesforce
  • Proficient in Google Analytics (GA4) and Looker Studio, and familiarity with other content marketing and SEO tools (e.g. SEMRush)
  • Attractive quarterly OKR bonus plan or commission scheme dependant on your role
  • Stock options in a $450 million funded Series D scale-up company
  • Hybrid working 
  • 24 days annual leave + bank holidays
  • 2 x Builder family days each year
  • Time off between Christmas and New Year
  • Generous Referral Bonus scheme
  • Pension contributions
  • Private Medical Insurance provided by AXA 
  • Private Dental Insurance provided by Bupa 
  • Access to our Perkbox
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