Head of Commercial Marketing

3 days ago

Glasgow, United Kingdom AECOM Full time

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world's most complex challenges and build legacies for future generations.
We are seeking an experienced, strategically minded, operationally effective visionary leader to serve as the Head of Strategic Marketing for our Europe and India region. In this senior-level role, you will be responsible for defining, leading, and executing strategic marketing initiatives to drive growth, enhance brand presence, and strengthen client relationships across diverse markets.
As a key member of the Europe and India Marketing and Communications leadership team, you will work closely with the other members to ensure a consistent and integrated approach to the successful delivery and measurement of strategic marketing activity. You will be responsible for leading, inspiring, and developing a team of professional marketers, to ensure they deliver impactful marketing tactics and campaigns. You will ensure marketing spend across the region is aligned with business strategy and will be responsible for providing regular return on investment and marketing intelligence updates to senior business stakeholders to support them in achieving their strategic goals.
Strategic Marketing Leadership
Develop and lead the overarching marketing strategy for Europe and India, aligning with global business and regional business priorities ensuring marketing and communications drives growth acceleration.
Manage the development of sector marketing plans across the region, including forecast investment, securing investment and regular reporting on performance and return on investment.
Lead the brand vision and craft a compelling, distinctive narrative for our offerings that resonates with target clients and stakeholders in Europe and India.
Be an active member of the Global Marketing Leadership Team to ensure alignment and coordination of regional activity with global strategy.
Collaborate with global marketing counterparts to ensure consistency in messaging while tailoring regional campaigns to meet local client needs.
Advocate for a client-centric and outside-in perspective, embedding this approach throughout the strategic marketing team and among business stakeholders.
Engage actively with clients through our Client Account Managers, Sector Leadership, and Major Pursuits teams to understand the key issues that matter most to our target markets and audiences.
Market Positioning and Brand Development
Lead and manage the strategic marketing team to ensure they remain deeply connected to the markets they support, with a thorough understanding of the landscape, shifts, and SLEPT (Social, Legal, Economic, Political, and Technological) influences. This involves conducting market research and competitor analysis to generate and share insights that drive strategic, informed marketing decisions.
Ensure oversight of the regional pipeline, ensuring that marketing investments and tactical efforts are fully aligned to drive growth across target audiences. Serve as the primary marketing liaison with key clients, helping to foster relationships through tailored marketing and co-branding initiatives.
Manage and mentor a growing regional marketing team, providing guidance and support for skill development, career growth, and alignment with strategic objectives.
Build and manage relationships with external agencies and freelancers, ensuring they deliver high-quality support for marketing initiatives.
Budget Management and ROI Analysis
Oversee the regional marketing budget, prioritising initiatives that deliver the highest ROI and align with strategic goals.
Monitor and report on key marketing metrics, demonstrating the impact of marketing activities on brand awareness, lead generation, and revenue growth.
Ensure effective measurement of all marketing and communications activities and take a data driven approach to decision making.
#

Proven high-level experience in strategic marketing roles within a B2B environment, with at least 5 years in a leadership role managing regional teams.
Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets.
Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales.
Analytical Skills: Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results.
Bachelor's degree in Marketing, Business, Communications or a related field.
Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities.
Results-Oriented: Driven by achieving measurable outcomes and maximizing the impact of marketing investments.
We celebrate diversity, including neurodiversity, and believe it enriches our team. If you are an applicant with a disability that requires reasonable accommodation to complete the application process, please contact us at ReasonableAdjustments@aecom.At AECOM, we value everyone's unique contributions and perspectives.
Take advantage of career development opportunities, our flexible hybrid working model to ensure a work-life balance that suits your lifestyle.
AECOM is the world's trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle - from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges.
You will have the flexibility you need to do your best work with hybrid work options. Whether you're working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.
AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. As an Equal Opportunity Employer, we believe in each person's potential, and we'll help you reach yours.

  • Head of Commercial, Markets and Pricing

    6 months ago

    Glasgow, United Kingdom SSE Full time

    **About the Role** **Base Location**: Reading, Cardiff, Glasgow or Perth | We're proud to offer a Flexible First approach to work, and this role is no exception. We will, however, need you to be based in one of our SSE offices at least 2 days per week (Reading, Cardiff or Perth). **Salary**: Competitive + car / car allowance + performance-related bonus + a...

  • Head of Commercial Sales

    6 months ago

    Glasgow, United Kingdom James Fisher and Sons plc Full time

    **About the Role**: **Head of Commercial Sales** **Aberdeen** **Permanent** **Who we are** JFD is the world leading underwater capability provider, serving the commercial and defence markets with innovative diving, submarine and hyperbaric rescue, technical solutions and services. Operating worldwide, the company is the world’s leading provider of...

  • Commercial Lead

    5 months ago

    Glasgow, United Kingdom Government Commercial Function Full time

    **Details**: **Reference number**: - 348820**Salary**: - £68,775 - £75,920- GCO Pension, GCO Terms. Up to 15% performance-related-pay available on accreditation.**Job grade**: - Grade 7- Commercial Lead**Contract type**: - Permanent**Business area**: - GCF - Ministry of Defence**Type of role**: - Commercial**Working pattern**: - Flexible working,...

  • Commercial Operations Director

    2 weeks ago

    Glasgow, Glasgow City, United Kingdom RBH Hospitality Management Ltd (Head Office) Full time

    About the OpportunityThis is a unique chance to join RBH Hospitality Management Ltd (Head Office) as a Commercial Operations Director - Hotels and play a key role in driving our hotel revenue growth strategy.The successful candidate will have a strong background in hotel revenue management and commercial operations, with experience in leading high-performing...

  • Head of Marketing

    6 months ago

    Glasgow, United Kingdom University of Glasgow Full time

    **Job Purpose** To lead on the design and delivery of the University of Glasgow's Marketing strategy to support the strategic ambitions and organisational goals of the University. Leading the Marketing function within the External Relations Marketing and Communications team, this comprises presentation of the University to internal and external audiences...

  • Head of Marketing

    6 months ago

    Glasgow, United Kingdom Venta Consultants Full time

    Head of Marketing Working with a well funded corporate, this autonomous role is the start of building out a marketing team and a marketing capability. You could be a head of marketing or ready to step up to that level. You'll need experience in setting strategy, setting budgets, measuring ROI, designing campaigns.... you name it, you'll be responsible....

  • Head of Commercial Development, Charity sector

    1 week ago

    Glasgow, United Kingdom Focus Management Consultants Full time

    Head of Commercial Development, Charity sectorCompetitive SalaryUK Wide - HomebasedHead of Commercial Development this is essentially a role that incorporates sales and relationship management, marketing and events and fundraising strategy working in the charity sector for a business with purpose and vision.This is a fantastic opportunity for a Head of...

  • Head of Marketing

    6 months ago

    Glasgow, United Kingdom Scottish Dental Care Full time

    **About Scottish Dental Care Group** Glasgow-headquartered Scottish Dental Care has established itself as a major player in Scotland’s dental sector, growing to 20 practices based throughout the country, from Inverness to Dumfries. The exclusively Scottish dental group consists of 80 dentists and employs more than 200 team members, serving around 200,000...

  • Head of Commercial Modelling

    6 months ago

    Glasgow, United Kingdom SSE Full time

    SSE's Solar and Battery Storage team is one of the fastest growing parts of SSE Group with an exciting multi-GW pipeline of projects in train and has recently joined SSE Renewables. In order to accelerate progress towards net zero, SSE Group is investing £7m a day on low carbon infrastructure, creating 1,000 green jobs a year in the process, as part of its...

  • Head of Marketing

    3 weeks ago

    Glasgow, United Kingdom Glasgow Caledonian University Full time

    Advert Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the...

  • Commercial Lead

    6 months ago

    Glasgow, United Kingdom Government Commercial Function Full time

    **Details**: **Reference number**: - 305005**Salary**: - £65,500 - £73,000- GCO Pension, GCO Terms. Up to 15% performance-related-pay available on accreditation.**Job grade**: - Grade 7- Commercial Lead**Contract type**: - Permanent**Business area**: - GCF - Cabinet Office - HM Treasury**Type of role**: - Commercial**Working pattern**: - Flexible...

  • Head of Marketing

    2 weeks ago

    Glasgow, United Kingdom Glasgow Caledonian University Full time

    Advert Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the...

  • Head of Global Marketing

    4 weeks ago

    Glasgow, United Kingdom ChemPartner Full time

    Head of Global Marketing (Flexible Location - Europe, US, or China)The CompanyShanghai ChemPartner Corporation, a leading global preclinical contract research organization (CRO) serving the pharmaceutical and biotechnology industries, is seeking a visionary Head of Global Marketing to lead our international expansion.Job OverviewLead the global marketing...

  • Head of Commercial Oversight

    6 months ago

    Glasgow, United Kingdom EDF Limited Full time

    Are you a results oriented individual keen to deliver our strategic objectives for decommissioning? Do you enjoy working in a collaborative stakeholder environment and building and motivating a high performing team? Do you have a strong commercial focus and adapt to change by problem solving and bringing new innovative solutions to the table? If so, we are...

  • Associate Commercial Specialist: Dio Acquisitions

    6 months ago

    Glasgow, United Kingdom Government Commercial Function Full time

    **Details**: **Reference number**: - 307013**Salary**: - £72,500 - £94,000- GCO Pension, GCO Terms. Up to 15% performance-related-pay available on accreditation.**Job grade**: - Grade 6- Associate Commercial Specialist**Contract type**: - Permanent**Business area**: - GCF - Ministry of Defence**Type of role**: - Commercial**Working pattern**: -...

  • Mice Commercial Director

    11 hours ago

    Glasgow, United Kingdom Klarent Head Office Full time

    Job Ref: AM13788 Branch: Klarent Hospitality Head Office Location: Klarent Hospitality, Glasgow Salary/Benefits: Competitive Salary Contract type: Permanent Hours: Full Time Posted date: 10/12/2024 Closing date: 12/01/2025 Klarent Hospitality operates branded hotels in key locations across the UK and Ireland.We will nurture talent and smart investment to...

  • Mice Commercial Director

    11 hours ago

    Glasgow, United Kingdom Klarent Head Office Full time

    Job Ref: AM13788 Branch: Klarent Hospitality Head Office Location: Klarent Hospitality, Glasgow Salary/Benefits: Competitive Salary Contract type: Permanent Hours: Full Time Posted date: 10/12/2024 Closing date: 12/01/2025 Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Klarent Hospitality...

  • Web & Marketing Coordinator

    6 months ago

    Glasgow, United Kingdom Primal Strength Limited Full time

    **About us** PRIMAL is on a mission to equip every body to discover their true potential, and we’re looking for people to join us on our journey to becoming the number one strength brand in Europe. We pride ourselves on our customer service, in supplying the best British-designed, bespoke training equipment on the market, and in designing the finest...

  • Head of Commercial

    5 months ago

    Glasgow, United Kingdom Balfour Beatty Full time

    Balfour Beatty offer a smart/hybrid working policy and this role can be based from either our **Glasgow** or **Warrington** offices. **What you'll be doing** - Ensure the successful commercial performance at Business Unit (BU) level. - Own, develop and execute commercial strategy specific to the BU, and contributing to the development of overall commercial...

  • Head of Strategic Marketing

    14 hours ago

    Glasgow, United Kingdom AECOM Full time

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Company DescriptionWork with Us. Change the World.At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the...