Head of Marketing

6 months ago

Glasgow, United Kingdom Scottish Dental Care Full time

**About Scottish Dental Care Group**

Glasgow-headquartered Scottish Dental Care has established itself as a major player in Scotland’s dental sector, growing to 20 practices based throughout the country, from Inverness to Dumfries.

The exclusively Scottish dental group consists of 80 dentists and employs more than 200 team members, serving around 200,000 patients. Its practices provide a broad mix of treatments with most offering NHS services alongside private care.

Its Advanced Dentistry brand is a subdivision of Scottish Dental Care, with two clinics in Glasgow and Castle House Dental Clinic in Inverness, providing state-of-the-art cosmetic dentistry, teeth straightening, dental implants and facial aesthetics.

**Job Summary**

As a Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive business growth and increase brand awareness. You will lead a small team of marketing professionals, engaging external agencies where relevant and collaborate with cross-functional teams to ensure the successful implementation of marketing initiatives. Your primary goal will be to create and implement effective marketing campaigns that align with the company's overall objectives and enhance its market position.

**Key Responsibilities**
- Strategy Development: Develop and implement the overall marketing strategy, including brand positioning, target audience identification, referral network and market segmentation. Stay updated with industry trends, competitor analysis, and customer insights to drive effective marketing campaigns.
- Campaign Planning and Execution: Lead the planning, development, and execution of integrated marketing campaigns across various channels, including digital marketing, traditional advertising, public relations, social media, events, and more. Ensure campaigns are executed on time, within budget, and aligned with the brand message.
- Team Leadership and Management: Manage a team of marketing professionals and appointed agencies, providing guidance, mentorship, and support. Set clear objectives, monitor performance, and foster a collaborative and creative work environment to achieve departmental goals.
- Brand Management: Develop and maintain the brand identity, ensuring consistency across all marketing materials and touchpoints. Oversee the creation of marketing collateral, such as brochures, presentations, websites, trade show requirements, events (education and other) and advertising materials, that effectively communicate the brand message.
- Budgeting and ROI Analysis: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Monitor and campaign performance, tracking key metrics and providing regular reports to stakeholders.
- Market Research and Analysis: Conduct market research, gather customer insights, and analyse data to identify market trends, customer needs, and competitive opportunities. Utilize data-driven insights to optimize marketing strategies and campaigns.
- Collaboration and Stakeholder Management: Collaborate with cross-functional teams, including sales, product management, referral needs, referral networks and executive leadership, to align marketing efforts with business goals. Build and maintain relationships with external stakeholders, such as advertising agencies, media partners, external referral sources and industry influencers.
- Marketing Analytics and Reporting: Utilize marketing analytics tools to track, measure, and report on the effectiveness of marketing initiatives. Provide regular reports and presentations to management, highlighting key performance indicators, insights, and recommendations for improvement. Be agile in switching tack when marketing initiatives are not productive.
- Ownership of CRM system to include roll out, maintenance, access, and delivery of results.

**Qualifications and Skills**
- Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred).
- Proven experience as a Head of Marketing or in a similar leadership role.
- Strong knowledge of marketing principles, strategies, and tactics across multiple channels.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Exceptional communication and presentation skills, both written and verbal.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Creative thinking, drive, and innovation along with excellent problem-solving abilities.
- Up-to-date with the latest marketing trends, technologies, and best practices.
- Experience of a mixed NHS and Private medical environment would be helpful.

**Salary and Benefits**
- Competitive Salary, Incentive Scheme,

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