Head of Marketing

6 months ago

Glasgow, United Kingdom University of Glasgow Full time

**Job Purpose**
To lead on the design and delivery of the University of Glasgow's Marketing strategy to support the strategic ambitions and organisational goals of the University.

Leading the Marketing function within the External Relations Marketing and Communications team, this comprises presentation of the University to internal and external audiences through insight-led campaign execution and channel management.

The postholder:

- Devises and implements strategic marketing plans to shape, influence, and ensure the delivery of recruitment and conversion, research and brand and reputation activity, informed by World Changers Together and its thematic and enabling strategies including Global Glasgow.
- Leads and delivers University of Glasgow's paid, earned, shared and owned marketing strategy, building our global footprint and sector-leading approach to engage with audiences including prospective and current students and staff, alumni, funders, partners, and stakeholders locally, nationally, and globally.
- Leads and delivers the University of Glasgow's World-Changing Glasgow brand strategy.
- Leads and delivers the University of Glasgow's student recruitment and conversion strategy, developing content to inform and inspire prospective and current student cohorts by showcasing learning, teaching, research, and student life experiences with, by and for our student community.
- Works with the colleagues across University of Glasgow to ensure coherent and consistent messaging across all communications channels and develop the overarching recruitment, reputation and research narrative that will ensure consistent and coherent world-changing storytelling and amplification of the University of Glasgow narrative through our own and partner channels.
- Provide leadership and expert advice for colleagues across University of Glasgow for the successful implementation of consistent and cohesive Marketing activity.

**Main Duties and Responsibilities**
1. Oversee the delivery of timely, appropriate, and compelling Marketing activity to internal and external audiences, developing, maintaining, and enhancing relationships with colleagues across University Services, Colleges, Schools, Student Bodies and Associations at a senior level to support this.
2. Provide professional expertise and advice on issues relating to Marketing that might impact on the University's reputation, providing leadership and guidance on appropriate strategies directly to the Principal, Vice-Principal External Relations, Chief Operating Officer/University Secretary and Senior Management Group members.
3. Be the lead contact in respect of Marketing channels across emerging crisis communications situations.
4. Lead and implement a Marketing strategy appropriate to channel, market and audience needs, including the management campaigns, platforms and publications.
5. Lead the operations of an effective and efficient Marketing service, managing and supporting Brand and Reputation, Publications and Design, Student Recrtuitment Marketing, Market Insight and Web direct reports and teams, as well as liaising with colleagues across the University of Glasgow to deliver coordinated plans, managing budgets and supplier engagement, and leading on a monitoring and evaluation framework to enhance and maximise service quality, efficiency, and continuity.
6. Lead on the development of our World-Changing Glasgow brand to strengthen the University's global reputation.
7. Develop and deliver an effective and innovative Marketing strategy across all platforms ensuring consistency, alignment, and relevant translation of messaging; working with colleagues from across External Relations, University Services, Colleges and Schools and alliance partners and networks.
8. Undertake a consultancy/advisory role and provide colleagues across the university with best practice Marketing advice and guidance. Provide professional expertise and advice on issues relating to Marketing to senior colleagues across the university.
9. Oversee the monitoring and auditing of campaigns, platforms and publications to ensure a coherent and consistent voice for all communications and ensure that all are operating in accordance with best practice guidelines and the University of Glasgow's brand.
10. Work with colleagues to shape and deliver activity relating to values-based campaign work, engaging the University community accordingly to drive forward strategic transformation and positive cultural change across the University.
11. Attend and contribute to University projects and committees, providing specific communications direction to the SMG Marketing and Communications Sub-Group and College Reputation Groups..
12. To deliver timely and relevant data and insight to shape Marketing strategies, ensure effective channel management and provide expert guidance to senior colleagues on emerging issues, opportunities, and successes.
13. Lead on the editorial, design, and development of high-quality Ma

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