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Menswear PR Coordinator

2 months ago

London, United Kingdom Couverture & The Garbstore Full time

Overview:
We are looking for a motivated, adaptable and dynamic part-time (4 days) menswear PR coordinator to join our team.

About Couverture & The Garbstore

Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world.

We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.

PRResponsibilities:

  • Proactively pitch new seasonproduct and stories to top tier mens and contemporary streetwear media for product placement
  • Create, develop and drive multi-channel PR campaigns
  • DriveCouverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials
  • Proficient in preparing monthly coverage reports to share with wider marketing team
  • Liaise with Store Managers for sample product loans and call ins in a timely and efficient manner
  • Conduct in-store appointments with journalists, stylists, VIPS and influencers
  • Handle VIP dressing / loans to maximise brand awareness
  • Research, manage and grow influencer relationships to drive awareness ofCouverture & The Garbstore
  • Conduct VIP / industry seeding across mainstream fashion, music and lifestyle

As the ideal candidate you will:

  • Have an excellent network ofmens and contemporary streetwear mediapress contacts including but not limited tonationals and supplements, consumer, style and trade
  • Have anestablished list of influencers and key industry players
  • Have an established list of menswear stylists for press call ins and appointments
  • Be able to workindependentlyand proactively
  • Be able to to work efficiently with other departments throughout the business such as web, creative,retail
  • Have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communicationsindustry
  • Have an understanding of our competitors and awareness of the marketactivity
  • Bachelors degree in marketing / PR / communications or related
  • Proficient in Microsoft Office. Photoshop skills are desirable.

Salary based on experience

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