Saint Laurent PR Coordinator

1 month ago


London, Greater London, United Kingdom SAINT LAURENT Full time

ROLE


As the PR Coordinator, you will be part of the London Press Office working alongside the PR Manager, Press Officer and PR Assistant.

The role will focus on womenswear & menswear RTW and accessories.

Fixed Term Contract, 1 year.

MISSION

Key Responsibilities:

  • Manage sample trafficking and coordinating samples for editorial UK & India requests to achieve print, digital & social media coverage in all media partner & target outlets across the Region.
  • Proactively work with the collections to generate placements of products, with a focus on seasonal pushes.
  • Managing clippings and overseeing internal reporting for the EMEA market in close collaboration with local assistants.
  • Interact regularly with target outlets to build relationships and deliver coverage.
  • Work closely with assistant ensuring full training and support.
  • Monitoring VIP placements and seeding, responsible for researching and organising the archive of celebrity images
  • Manage samples through Fashion GPS including uploading new collections and archiving.
  • Research media outlets, print and digital, following industry trends and movements to keep the brand on target and relevant within the market.
  • Manage contact database for the region
  • Oversee credit and image requests
  • Support the team where needed for shows and events
  • Coordinating VIP loans and fittings in collaboration with the VIP HQ team
  • Update HQ & EMEA teams (corporate and retail) on relevant communications activity
  • Initiate and coordinate influencer gifting efforts in partnership with HQ team
  • Fashion GPS experience required


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