Strategic Public Relations Account Executive

3 weeks ago

London, Greater London, United Kingdom TDC PR Full time

JOB SPECIFICATION

Company: TDC PR

Job Title: Account Manager

Location: London, UK

Package: £36-41K depending on experience

ABOUT TDC PR

Established in 2013, TDC PR is a comprehensive communications consultancy collaborating with clients who are at the forefront of shaping the future. Recognized as a trusted source by media outlets in design, innovation, creativity, and technology, we focus on a diverse array of design clients, creative agencies, businesses, brands, and industry organizations. In today's rapidly evolving landscape, our role has never been more critical as we engage in conversations about significant global challenges.

With our headquarters in London and a team distributed across the UK, Europe, and the USA, TDC PR's personnel comprises writers, former journalists, thought leadership experts, and communications professionals. We offer a unique combination of insider insights and communication proficiency.

Our varied clientele includes Seymourpowell, Panasonic Design, SketchUp, Conran Design Group, Lexus, Morrama, Fedrigoni, FutureBrand, and UXUS, for whom we deliver a broad spectrum of integrated communications consultancy and strategic advice.

PERSON SPECIFICATION

We seek a full-time Account Manager with substantial public relations expertise who is sociable, motivated, dedicated, and enthusiastic. This position presents an opportunity for a driven and ambitious individual to establish their presence, evolve into a mid-level leadership role, and play a pivotal part in guiding our growth.

A solid grasp of the UK media landscape, PR strategies, and methodologies is essential. The ideal candidate will possess a genuine passion for the design and creative sectors, alongside a comprehensive understanding of the digital media environment and its role in overarching communication strategies.

ROLE OVERVIEW

Your contribution will be vital to TDC PR's ongoing success as you transition into a mid-level leadership position, primarily focusing on client account management and overseeing junior team members, with opportunities to assist in strategic business development.

This role will report to TDC PR's senior management team, collaborating to co-manage our client roster and ensure the delivery of high-quality work in alignment with the standards and collaborative ethos that TDC PR has upheld since its inception.

DAY-TO-DAY RESPONSIBILITIES

  • Overseeing a portfolio of clients with guidance from the senior team
  • Offering strategic advice to clients to enhance their PR, digital, and broader marketing initiatives
  • Providing media contacts with relevant commentary and product or company information
  • Fostering relationships with both existing and prospective clients
  • Building connections with key media representatives and industry influencers
  • Coordinating with clients on press initiatives, creative projects, and PR solutions
  • Engaging with the media, including discussions with journalists and press members
  • Delivering innovative and creative concepts to clients
  • Updating clients on press initiatives
  • Evaluating PR coverage, digital performance, and preparing written reports
  • Effectively communicating with a diverse range of stakeholders

KEY RESPONSIBILITIES

  • Acting as the primary contact for key media representatives
  • Proactively tracking the media landscape for PR opportunities and advising clients on appropriate responses
  • Creating industry-focused PR and digital campaigns
  • Managing client needs and their accounts
  • Participating in daily meetings and keeping clients informed about PR and digital activities
  • Staying updated on current PR and digital trends and tools
  • Building client relationships and maintaining a network of media contacts
  • Leading both traditional PR and social media initiatives
  • Developing news angles, stories, and pitches to enhance client visibility
  • Meeting client performance indicators and expanding accounts
  • Participating in new business pitches and crafting integrated communications proposals
  • Managing high levels of client interaction
  • Assisting in writing and sourcing social media content for clients
  • Mentoring junior staff members

KEY SKILLS & EXPERIENCE

  • A minimum of three years' experience in an in-house or agency PR role, ideally related to the sectors mentioned
  • Exceptional communication skills, both verbal and written
  • Advanced account management skills to ensure superior client service
  • Strong emotional intelligence and interpersonal skills
  • A passion for media and social media
  • An interest in the sectors we serve, including design, innovation, and creative agencies
  • Creativity, strategic thinking, and innovation
  • Strong copywriting and marketing skills
  • Commercial awareness and business acumen
  • Industry knowledge and experience in building influential networks
  • Proficient in computer skills and project management
  • Excellent organizational skills with the ability to manage multiple projects
  • Client-focused and sensitive to confidential information
  • A self-starter committed to growth and results
  • Energetic, inspiring, and self-motivated team player
  • Patient and dedicated when mentoring junior team members
  • Highly organized with meticulous attention to detail
  • Resourceful, intuitive, and inventive problem solver

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