B2B Marketing Manager

2 weeks ago


London, United Kingdom Pure Full time

Job Description

The role

Pure’s B2B Marketing Manager will be involved in all aspects of the B2B marketing activity, responsible for planning and executing initiatives that make a tangible impact to the growth of Pure’s B2B catering business. The B2B Marketing Manager will be a hands-on marketeer who has a strong digital marketing background, as well as some experience of a broader marketing mix, and a passion to thrive in a fast-paced and exciting industry. A positive can-do attitude and a passion for delicious, healthy food is a must

Main duties and responsibilities

  • Manage the execution of seasonal menu updates, with responsibility for digital menu collateral, website updates, content creation and associated launch comms.
  • Support and coordinate seasonal menu and lifestyle photoshoots.
  • Undertaking SEO responsibilities for web, social, and CRM.
  • Google Ads and LinkedIn Ad account management.
  • B2B CRM Management (plan, write, schedule and analyse).
  • Planning and executing always on digital strategy to increase Pure’s brand awareness, including content creation for Pure’s social channels (Instagram, Facebook).
  • B2B Event Management of periodic catering events with key clients (Idea generation, management of event collateral, logistics and overall running of events).

What we’d love to see in you

  • Previous experience in B2B in-house marketing roles, implementing digital & physical marketing activities.
  • Experience managing and editing websites (preferably Wordpress).
  • Experience of managing a CRM platform, A/B testing and using data to drive purchase.
  • Experience of growing and managing organic social strategies across platforms (Google, Meta, LinkedIn).
  • Understanding and experience of Google Analytics.
  • Strong analytical skills are essential.
  • Excellent communication skills, both written and verbal.
  • Minimum of 4-5 years’ experience in a similar role.
  • An organised and diligent marketeer that has the desire to thrive in a fast-paced environment, confident making decisions, and happy to get stuck in when needed.
  • Experience in food, events or contract catering a real bonus

A bit about us…

Pure is a fast-growing, healthy food-to-go group with 17 shops across central London and a Catering Delivery Platform, delivering food to offices and workplaces across London.

Pure is the market leader for office and event catering in London, offering delicious food for breakfast and lunch meetings and events, with strong YOY growth and big plans for 2024 and beyond.

#J-18808-Ljbffr
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