Content Strategist

3 weeks ago

London, United Kingdom Merkle B2B Full time

Company Description

MerkleB2B is the merged media skills of DWA, creative & content skills of Gyro, research skills of B2Bi and data & technology skills of Merkle, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-end, best-in-class B2B agency, we are growing at a rapid and exciting pace. The ambition is to create the ultimate Marketing Services partner that can successfully serve the end-to-end needs of global B2B clients.

Joining MerkleB2B, you will become part of a new-breed B2B powerhouse, delivering integrated B2B marketing solutions that are unparalleled in the market, working across iconic brands including Shell, Visa, Adobe, JPMorgan, Ericsson and many more.

Along the way, you will team up with inspiring colleagues across the MerkleB2B business ranging from Creative, Media, Insight, Experience and Data & Tech and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behaviour.

The EMEA business has had a great year, adding strong new client relationships to our roster, bringing great new talent onboard and further building out our operating model and proving it in-market. We were also awarded B2B Agency of the Year by The Drum and our ambitions don’t stop there - we want to be best in breed and shoot for the best awards in the business.

Our fuel is our proprietary SuperPowers research into what makes for the most meaningful B2B brand experiences has fueled a lot of this; and our engine is our new strategic operating system that facilitates the integration of our Media, Creative & Content, Research and Data & Technology skills a meaningful reality for our people and our clients.

**Job Description**:
**THE ROLE**

We are looking for an experienced Content Strategist with the ability to develop and bring to life compelling content strategies for some of the world’s most iconic B2B brands across Tech, Energy, Financial Services and Professional Services. Working in close collaboration with our Strategy Partners across Brand & Creative and P/O/E Media & Connections, as well as our Creative team, you will ensure that we deliver innovative, future-forward content solution for our clients. You’ll understand and embrace the vital role that content plays across B2B customer journeys, and will always be pushing the envelope of what is possible in B2B content. This is a critical role in delivering against our clients’ needs and will help build out our standing as a best-in-class B2B agency - so we are looking for people who are curious, hungry, driven, inspiring and really want to make a lasting impact.

A strategic thinker with the ability to work with key business stakeholders to understand their marketing challenges and build confidence with your knowledge and thinking on all things content.

Someone that is comfortable running projects from the discovery phase through to execution, often with very little oversight. That means leading calls, interviewing stakeholders and attending/running workshops with Sales and Marketing teams to understand their specific content strategy objectives. Be confident in brainstorming sessions and speak from a position of experience and expertise.

Work will vary greatly from messaging and value proposition development and white papers through to video scripts, social media posts, blogs, web copy, longer-form copy and editorial pieces.

**As a Content Strategist - Brand & Creative, you will**:
Develop and deliver customer insight-driven content strategies across some of our biggest accounts across a range of sectors
- Collaborate with Strategy Partners across Brand & Creative and P/O/E Media & Connections to plan and map messaging, channels, formats and creative to engage our clients’ customers and ensure results are fully aligned with client ambitions and plans
- Be able to think and advise strategically on the role of content in delivering against client objectives and how it fits into the bigger picture
- Understand how paid/owned/earned channels can be used to achieve different objectives
- Write world-class creative content briefs that might stretch and challenge our clients as well as inspire creatives and content producers to think in interesting and innovative ways
- Have written content before, across a range of (ideally B2B) clients, sectors and complexities

**Qualifications**:
**EXPERIENCE**
- Proven Content Strategy experience delivering solutions for blue-chip clients, B2B preferred but not mission-critical
- Good writing and editing skills
- Experience developing compelling, insight-led content briefs that have led to impactful and effective creative output
- Ability to construct content strategies, frameworks and plans informed by brand and creative strategic work
- A good understanding of B2B marketing approaches such as ABM, Sit

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