Lead Content Strategist

1 month ago

London, United Kingdom capital.com Full time

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.

The company is looking to expand its commercial offering by hiring a highly experienced
**Lead Content Strategist** to lead our educational content and grow revenue through a market-leading content strategy. The output for this content will be across multiple platforms, which includes our own website and app but also across third-party platforms, so it involves working with different vendors.

**Reporting into the Head of Commercial Marketing UK, your duties and responsibilities include**:

- ** Defining the education content strategy**:

- educational content is crucial to upskill our clients and help to acquire new clients. You will be responsible for the global education strategy and look to scale operations whilst localising for the audience. You will have access to localisation resources and work collaboratively with the Head of Сontent & Localisation.
- ** Defining content success metrics**:

- creating a marketing content measurement framework across our full content strategy (devised by the Head of Content & Localisation), which includes our website and third party websites. Demonstrating the value of content is crucial, whilst also highlighting where there are gaps that can be improved. This also covers a website UX/CRO roadmap and working collaboratively with our product team. Centralising marketing strategy for customer acquisition and retention from commercial POV (organic performance, landing pages, campaigns, generic webpages etc.), analysing their performance and creating an actionable plan to improve.
- ** Providing leadership**:

- You will demonstrate clear leadership skills and be clear with their strategy in front of C-Suite and other senior stakeholders. The role requires team management and being able to motivate direct reports and team members through clear guidance and through your ability. Although writing will only form a part of your role, you are expected to lead by example and produce market-leading content.
- ** Collaboration**:
**Requirements**:

- You will have excellent attention to detail and take great pride in producing thorough customer-centric content
- You will be results driven and have a commercial mindset
- Collaborative in working across product, marketing and with external stakeholders
- 8 years + of experience in writing about financial markets
- 3-5 years + experience in leading a content team
- Clear understanding of working in a regulated environment and exceeding the high standards expected

**What we offer**:

- Competitive Salary
- 25 days annual leave with the potential to increase by 5 with the length of service
- Private Medical Insurance for you and your family
- Global Exposure
- Flexible working hours
- International team always ready to help
- Annual Performance review cycle
- Outstanding office in London city center

**What you get in return**:
For starters, a competitive salary, medical insurance, and pension fund.

You get to work with a dynamic, fast-growing company that rewards talent, initiative and creativity and offers rapid career progression. Additional paid days-off and the opportunity to work with one of the smartest teams on the market.

We allow our people to work flexibly if they wish to and don’t like to micromanage their working lives. Things like employee well-being and work-life balance are embedded in our company culture.

Be part of the leading digital assets movement and elevate your career with us

We are looking for all sorts of talent and have a number of vacancies. (Developers, designers, creatives, strategists and crypto enthusiasts).

Send us your resume and maybe there is a place for you in our team.

**Job listing or not, we always have a place for the right people

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