Senior Strategist, Branded Content

4 weeks ago

London, United Kingdom Boomerang. Part of Publicis Groupe Full time

Boomerang ???? is a socially native, creative agency .
Social by nature , we exist at the nexus of creativity, technology and culture and help our clients make the shift from traditional digital creative to modern social-first content.
changing minds and shifting behaviour through authentically connecting with our audience's everyday conversations. It’s not only about tapping into news or tomorrow's conversation, it's about making ideas culturally insightful and highly relevant: creating contemporary content that proves brands understand how modern audiences consume and interact with social platforms'.
We are creative by design , offering 360 social expertise under one roof including, insights, strategy, creative, design, automated & virtual production, reactive community management and influencer and creator-led content.
And we’re inspired by the future and have invested in the next generation of content creators through our Future Talent initiative, enabling brands to leverage a unique perspective from tomorrow’s consumers.
Our client list includes EE, P&G, Elida, Kelloggs and Oracle Red Bull Racing.
We're on the lookout for a Senior Social Strategist to join our team, focusing on EE and other Boomerang clients. As our first strategist, you'll be the trailblazer shaping the direction and success of our social content. Collaborating closely with another strategist and strategy lead from Saatchi & Saatchi and our ECD, you'll play a vital role in shaping our social strategy, ensuring our content deeply resonates with target audiences across diverse social platforms.
As a Senior Social Strategist, you'll be:
Leading social strategy projects
Collaborating with ATL strategists and social creative teams
Ensuring culturally insightful and highly relevant work across integrated ATL campaign briefs, social-first activations, social production, short-term content, creator-led, and reactive always-on initiatives.
Demonstrated expertise in strategic planning within a social-first agency.
Proven track record of leading strategy projects, including pitches and brand planning, across multiple platforms.
Exceptional aptitude for brief writing and seamless collaboration with creative teams.
Strong analytical skills, adept at competitive analysis and trend reporting.
Proficiency in researching cultural trends and customer experience mapping, coupled with excellence in workshop development.
If you're a passionate, creative thinker who thrives on juggling multiple projects and craves the camaraderie of a collaborative team, this could be your perfect fit. Join us in elevating social content for one of the UK's most esteemed brands, while enjoying the collaborative opportunities afforded by partnering with agencies like Saatchi and Saatchi and Digitas. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
AGENCY DISCOUNTS , onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”
Publicis Groupe operates a hybrid working pattern with employees being office-based for three days during the working week.
If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.

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