SEO Content Strategist

2 weeks ago


London, United Kingdom Bauer Media Group Full time

**Job Introduction**:
**Our Team**:
This is a fantastic opportunity for an experienced SEO strategist to join a close-knit team of SEO and content experts. You will be working alongside editors and writers from brands across Bauer Media to help them create the best possible content for their audience.

**The Focus of the Role**:
You will be responsible for implementing SEO editorial processes to deliver growth in organic traffic and search visibility by making content recommendations on brands across our portfolio. The role requires a data-driven mindset to research content topics, trends and search opportunity, plus strong communication skills to guide editorial teams on SEO best practices.

**Role Responsibility**:

- Research opportunities for organic search growth and provide actionable insights to editors
- Train editorial teams in SEO best practises including internal linking and the importance of topical authority
- Website auditing and ownership of content SEO improvements
- Monitor organic search traffic, track keywords and adjust the strategy accordingly
- Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week
- Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
- Keep pace with Google algorithm updates and refine best practices accordingly
- Be data-driven and continually looking into search demand, topics and trends from a variety of data sources
- Attend industry events and run workshops with Bauer Media teams to share knowledge
- Support and assist on other areas, such as managing relationship with external agencies
- Previous experience of working in SEO, preferably within a content / publishing environment
- Experience with using keyword tools for research and competitor analysis
- In-depth knowledge of Google Analytics & Webmaster tools
- Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
- A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
- Strong understanding of search engines and how they work
- Spreadsheet skills for working with data, and how to use the insights to present back to teams

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development (Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

**Belonging at Bauer Mission statement**

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate d



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