Director Consumer Sales Europe
1 month ago
Responsibilities:
- Conceive and execute go-to-market plans ensuring Geminiâs consumer strategy is on-point to accelerate new customer acquisition and greater activation and engagement from existing customers, capturing market share, and delivering the companyâs significant potential in the digital asset space in the region
- Refine and execute Geminiâs consumer strategy to market plan each international market as required. Engage at group level to get buy in for the sales strategy and relevant investment
- Drive P&L performance for European and UK consumer markets in-line with company growth objectives. Implement a disciplined approach to defining sales and revenue targets and setting a clear repeatable sales strategy on how to win new business and meet ambitious targets
- Have direct responsibility for scaling the consumer business - including responsibility for partnerships
- Have direct ownership for all aspects of sales performance for the consumer business driving the generation of sales from new and existing customers
- Hire a small specialist team of sales executives, developing a structured approach to sales
- Work with Marketing to agree on Geminiâs marketing, social media and PR strategy; agree on consumer acquisition spend targeting customers in priority markets across UK and Europe (together with the HQ marketing team)
- Follow the latest industry developments and possess a strong understanding of Geminiâs corporate vision, strategic objectives, products, competition, and positioning in the industry
- Provide local customer insights to inform product, marketing, and investment decisions to the relevant internal teams to inform product, marketing, and investment decisions. Work with product and technology teams to develop, refine, and grow a competitive proposition tailored to each market to ensure success. Develop and get buy-in for business cases to ensure prioritization on product roadmaps
- Play a proactive role in the customer-facing activities of the company, personally driving new sales activity. Proactively seek opportunities to scale the business in the region
- Being the face for Gemini within the digital asset industry in the region, continue to build awareness for the brand and the product suite
- Act as the key member of the leadership team, working closely with the Product and Technology organization and with Marketing
- Be prepared to be hands-on and dig into details when required
- Bachelorâs degree in Business, Marketing, Finance or a related field; an MBA is preferred
- Proven sales or business development executive experience, meeting or exceeding targets, preferably in the crypto or financial industry
- Demonstrated experience as a sales director, with the ability to lead and inspire a team
- Strong understanding of the cryptocurrency market and blockchain technology
- Exceptional communication, negotiation, and presentation skills
- Demonstrable experience in developing strategic and business plans
- High proficiency in CRM software and MS Office Suite
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