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Senior Business Development Marketing Manager

2 months ago


Cannock Staffordshire, United Kingdom The Recruitment Group Full time

New Business / Marketing / B2B / Client Relations / Social Media / Staffordshire. The Recruitment Group is working with a leading provider of transport and warehouse solutions, committed to delivering exceptional service to their clients. They offer a dynamic work environment with opportunities for growth and development.
Purpose of the Marketing/ New Business Manager
As the sole Marketing & New Business Manager you will be responsible for developing and implementing marketing strategies to promote the company's transport and warehouse services. This role involves market research, campaign development, customer relationship management, and collaboration with various departments to enhance brand visibility and increase market share.
Overall, the objective of this role is to embody and elevate the brand presence, helping our client to continue to secure, exciting and lucrative business.
This a blank canvas of a position and requires someone to fully embrace the marketing strategies moving the business forward and making the role your own.
Main duties and responsibilities of a Marketing/ New Business Manager
Strategic Planning:
Develop and execute comprehensive marketing plans and strategies that align with the company's business objectives.
Design, implement, and manage marketing campaigns across various channels (digital, print, events, etc.).
Oversee the creation of marketing materials, including brochures, presentations, website content, and social media posts.
Track and measure the effectiveness of marketing campaigns using key performance indicators (KPIs) and adjust strategies as necessary.
Customer Relationship Management:
Conduct customer feedback surveys to gather insights and improve service offerings.
Market Research:
Conduct market research to identify industry trends, customer needs, and competitive landscape.
Utilise data analysis to make informed marketing decisions and predict future market trends.
Collaborate with operations, logistics, and warehouse teams to ensure marketing strategies align with operational capabilities.
Communicate marketing goals, strategies, and performance to internal and external stakeholders.
Experience/knowledge requirements for a Marketing/ New Business Manager
Creative, with the ability to understand our brand, its values, and engrain them into all collateral, digital, social and analogue.