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Digital Marketing Lead, Commercial and Institutional

2 months ago

Manchester, United Kingdom NatWest Group Full time

Join us as a Digital Marketing Lead within the Commercial and Institutional franchise.

What you'll do

We’ll look to you to lead our Digital Marketing team for your franchise to drive and manage business growth through our digital channels. As a product owner for all franchise marketing channels, platforms, and technology, you’ll understand the marketing priorities for the franchise, project manage and execute digital marketing elements of the Marketing plan, and meet deadlines, budget, and quality expectations.

You’ll also be regarded as an expert across a range of digital marketing fields, including campaigns, the MarTech stack, end-to-end production, the execution of digital across search engine marketing, affiliates and aggregators, PPC, programmatic display, social direct response, and content marketing.

Your other key responsibilities will include:

  • Supporting end-to-end customer journeys with franchise and digital sales
  • Creating a seamless digital presence and ensuring it remains compliant, on-brand, and on message
  • Producing SEO-optimized content which increases target keyword rankings, and implementing tracking to enable robust MI and reporting
  • Championing continuous improvement of our digital channels and managing the reporting and driving performance against KPIs
  • Planning and delivering effective digital campaigns, agreeing KPIs and defining target audiences
  • Day-to-day management of our media agency and principal point of contact for the franchise
The skills you'll need

To make an impact with us, you’ll need proven professional experience with a background as a product owner and experience in digital marketing platforms, web editing, content management, and email marketing. You’ll have experience of managing people and leading a small team, along with the ability to build strong working relationships with a variety of colleagues and stakeholders.

You’ll also demonstrate:

  • Experience using Adobe Analytics and Sprinklr
  • Strong leadership skills, ensuring team resources are effectively used
  • Experience of working effectively with agencies and suppliers, managing their performance and measuring results
  • Great communication and interpersonal skills
  • Excellent organizational skills, with the ability to prioritize effectively and work under pressure to meet deadlines
  • Good attention to detail ensuring correct grammar, spelling, and tone of the published content
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