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Lead Commercial Marketing Strategist
2 months ago
Your Team
At boohoo, we are a brand driven by purpose. Our goal is to cater to all fashion enthusiasts, providing them with the latest styles, collections, and inspiration to create their ideal wardrobe. Our commitment extends beyond fashion; we prioritize wellbeing and sustainability. With over 500 new products launched weekly, we ensure our customers have a diverse selection to express their individuality and confidence.
Our marketing division is vibrant, innovative, and consistently ahead of the curve. We are the key players in enhancing boohoo's brand presence and customer interaction, ensuring our fashion-centric message resonates across various platforms. Over the past year, our team has successfully executed multiple impactful campaigns, significantly boosting our market presence and online engagement. The team comprises specialized roles, including brand marketing, digital marketing, content creation, and social media management, all collaborating to meet our commercial objectives.
Your Responsibilities
As the Lead Commercial Marketing Strategist, you will spearhead our commercial marketing initiatives and drive revenue growth. You will enhance awareness of our boohoo Brands portfolio, granting customers access to over 150 premium brands in Fashion, Beauty, and Lifestyle. Your role will involve crafting and executing innovative commercial marketing strategies that align with boohoo's business goals. Success in this position will be measured by increased sales revenue for our brand partners and maximizing the effectiveness of our marketing initiatives.
- Strategic Planning and Execution: Conduct market research and formulate comprehensive marketing strategies in collaboration with our Brand and Creative marketing teams.
- Brand Stewardship: Forge strategic alliances with key brands.
- New Business Development: Assist the leadership team in presenting boohoo to potential external brand partners, utilizing first-party customer data and commercial packages as needed.
- Sales and Promotions Management: Design, oversee, and implement promotional campaigns while coordinating with external partner marketing teams on boohoo marketing initiatives.
- Team Leadership and Collaboration: Work with cross-functional teams to develop and enhance our commercial marketing partnerships.
- Performance Evaluation: Establish and monitor key performance indicators (KPIs) and provide regular performance updates to both internal and external stakeholders, supported by our Data function.
Working with Us
To thrive in this environment, you must enjoy working at a fast pace. The work can be demanding, but we embrace it. Adaptability and agility are essential as change is a constant. We encourage you to challenge conventional thinking, innovate, and be open to experimentation. We are always pushing boundaries. We empower our team members, granting them the freedom and autonomy to grow and learn in their roles. Our culture is passionate, agile, creative, and unified.
About You
- Experience: Demonstrated experience in a comparable marketing partnerships or commercial role within the fashion or retail sector.
- Knowledge and Skills: Comprehensive understanding of marketing principles, digital marketing, and brand management; strong analytical and creative capabilities; exceptional project management and communication skills.
- Value Addition: Bring fresh ideas, strategic insight, and a results-driven mindset to enhance marketing efforts and stimulate business growth.
- Commercial Insight: Foster sustainable and ambitious growth with a solid understanding of commercial metrics.
Why Join Us
We aim to lead the global e-commerce fashion landscape, and with 13 brands (and counting), there are ample opportunities for career advancement. Our mission is to cultivate a workplace where everyone is respected, their unique differences are appreciated, and they can express their true selves without exception.
- Participate in our various share schemes.
- Flexible core hours to accommodate your working schedule.
- Benefits that promote your health and wellbeing.
- Enjoy up to 40% discount on all our brands.
- Engage in our vibrant social calendar.
- With headquarters in multiple locations and offices worldwide, we offer a lively atmosphere and the boohoo family culture wherever you are.
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