Head of Marketing

2 months ago

Manchester, United Kingdom Alex James Digital Full time

This role is an extremely exciting opportunity for a proven Head of Marketing to join a fast growing businesses in the north west. Reporting to the Managing Director, you need to have hands-on experience at a stakeholder level.

**Requirements**:

- A minimum of five years’ experience in digital and offline marketing, working across the full

marketing mix
- Experience of operational and strategic planning
- Knowledge of core marketing principles and how to build a brand and marketing strategy
- Capable of building strong relationships with key stakeholders
- Experience and proven track record of driving sales and growing revenue across core marketing channels
- Experience of data segmentation and audience profiling, and targeting campaigns accordingly
- Experience of collating, analysing and interpreting data to drive digital marketing activity and increase lead generation
- Experience of working in a fast paced, commercial and target driven environment
- Adaptable and quick learner of new online and digital marketing tools
- Skilled in using insight tools such as Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Lead Forensics and SEM Rush
- Skilled in using design software such as Adobe Creative Suite, Canva and other similar products
- Skilled in using a CMS to update website content aligned with SEO best practice
- Skilled copy writer for the web and core marketing channels
- High level budget management skills
- Strong analytical skills
- Strong knowledge in internal and external communications
- Highly organised with the ability to work on multiple projects at one time.
- Excellent interpersonal skills and the ability to work in a team environment.
- Strong attention to detail.
- Work under pressure to tight deadlines.

**Responsibilities**
- Working closely with 2 Marketing Executives to continue building a strong and capable marketing team
- Manage recruitment, resourcing and staffing plans within the Marketing Department
- Setting, implementing and managing the Marketing budget
- Line management of two direct reports; holding regular 121’s providing support and direction, setting and managing KPI’s and ensuring these are met
- Oversee data segmentation and campaign creatives; implementing best practice and ensuring lead generation targets are met
- Oversee promoted social media activity across all core social channels; working with the digital marketing executives to build audience insight, manage multiple campaign creatives and deliver results, working to budget and reporting monthly
- Work with digital media agency to oversee the performance of our Google Ads and Bing Ads activity; managing and optimising established campaigns, working to budget and delivering ROI, reporting monthly
- Work with digital media agency to implement SEO and content strategy; writing content for the web based on detailed briefs provided by web agency
- Work with the wider team to ensure alignment of messaging and campaigns across all channels
- Devise and lead on the implementation of a retention strategy, utilising connections with growing membership base, and support the business to achieve its revenue target for repeat business
- Support with the successful launch of new products through keyword research, target audience insight, market research, etc.
- Manage PR pipeline working with freelance PR consultant, keeping abreast of industry news and hot topics, and liaising with colleagues to garner newsworthy content
- Manage and report against a marketing budget
- Manage the compliance of data handling in accordance with GDPR and data privacy policies
- Identifying appropriate business awards and drafting submissions for entry
- As the brand guardian you will ensure all campaigns adhere to brand guidelines, and act as the creative lead for the business
- Ensure all campaign activity is trackable and reported on a monthly basis
- Continually look for ways to improve processes and ways of working to deliver greater efficiencies and ROI
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Knowledge of data protection legislation (GDPR and PeCR)
- At least 5 years managing and running marketing departments and confidently reporting to Director level
- Marketing budget management experience
- Strong and open communication skills to easily build strong internal and external stakeholder relationships
- Experience with successfully recruiting and onboarding in the marketing field
- A driven and passionate work ethic
- Degree education or equivalent (desirable)

Excellent package on offer

**Salary**: £45,000.00-£50,000.00 per year

**Benefits**:

- Company events
- Company pension
- Flexitime
- Gym membership

Schedule:

- Flexitime

Work Location: In person

Reference ID: 4477

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