Head Of Marketing

4 weeks ago


Manchester, United Kingdom Roberts Webb Recruitment Full time

Head of Marketing, Manchester

Are you a strategic leader with a passion for driving marketing excellence? We are recruiting on behalf of an excellent company seeking a dynamic Head of Marketing to their fast-growing team. You’ll work with top-tier clients across various sectors, leading innovative marketing strategies that fuel business growth and enhance our brand's presence.

About the role

Title: Head of Marketing

Role: Full time, permanent

Location: Manchester

Salary: up to £70K per annum

Benefits: 28 days holiday PLUS bank holidays, pension, life assurance, hybrid working

Key Responsibilities

Marketing Strategy & Growth

* Collaborate with leadership to create and execute a data-driven marketing strategy aligned with commercial goals.

* Implement a multi-channel approach, including inbound marketing, account-based marketing (ABM), content marketing, events, SEO/SEM, social media, and sales enablement.

* Manage and optimise the annual marketing budget, adjusting based on performance metrics.

* Analyse marketing campaign performance to drive continuous improvement and identify market opportunities.

Brand Management

* Develop and maintain a strong, consistent brand identity across all platforms.

* Leverage content marketing to position the company as a thought leader in target sectors.

* Craft press releases to boost brand awareness and credibility.

Sales & Marketing Alignment

* Work closely with the sales team to develop targeted lead-generation campaigns.

* Ensure strong communication and alignment between sales, client services, and marketing functions.

* Implement CRM strategies to nurture leads and support client retention.

Leadership and Development

* Lead and inspire a high-performing marketing team, fostering a culture of collaboration and innovation.

* Identify skill gaps and provide professional development opportunities for team members.

* Set clear goals and KPIs, tracking progress towards achieving objectives.

Key Skills & Qualifications

* Experience in a marketing leadership role within an agency or B2B service environment.

* Proven success in developing and executing marketing strategies that drive growth.

* Strong expertise in digital marketing channels and CRM marketing automation platforms.

* Proficiency in data analysis and marketing analytics tools.

* Excellent communication, presentation, and leadership skills.

Benefits

* 28 days of annual leave, plus bank holidays.

* Hybrid working model with a central Manchester location.

* Health cash plan, cycle-to-work scheme, and life assurance.

* Flexible working hours and an Employee Assistance Programme.

* Pension scheme

**Roberts Webb Recruitment are acting as a recruitment agency on behalf of this role



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