Director, Aftermarket Sales Europe
3 days ago
Position Summary:
The Director, Aftermarket Sales Europe is responsible for the profitability and strategic growth of the aftermarket segment across all of Europe. This role involves formulating and executing high-level sales strategies, overseeing diverse sales channels, spearheading market expansion initiatives, fostering robust customer relationships, and leading a dynamic sales team. The incumbent will provide strategic insights to the executive team, forecast market trends, set ambitious sales targets, and drive overall sales performance.
- Oversee the financial performance of the Europe aftermarket division, ensuring profitability and sustainable growth through strategic planning and effective cost management.
- Develop and implement overarching sales strategies to drive revenue growth, enhance marketing penetration, and achieve business objectives across all of Europe.
- Lead and optimize multiple sales channels, including direct sales, key accounts, and both inside and outside sales teams, ensuring seamless integration and maximized performance.
- Identify, evaluate, and exploit new marketing opportunities to expand the company’s presence and increase market share in the Europe aftermarket sector.
- Cultivate and maintain strategic relationships with key customers and high-level prospects, ensuring exceptional customer support and long-term satisfaction.
- Provide visionary leadership to a diverse team of sales professionals, including Key Account sales reps, Outside sales reps, and an Inside Sales manager with a customer service team. Foster a high-performance culture and mentor future leaders.
- Develop precise sales forecasts, establish challenging sales quotas, and regularly review performance metrics to ensure alignment with business objectives.
- Design and execute high-impact sales campaigns and initiatives aimed at attracting new customers and retaining existing ones, leveraging innovative approaches and market insights.
- Collaborate closely with cross-functional teams to communicate customer feedback on product performance, quality, and safety, supporting continuous product improvement and integration.
- Oversee strategic lead generation activities, including advanced cold calling techniques and targeted direct email marketing, to drive a robust sales pipeline.
- Represent the company at major industry trade shows and conferences, providing strategic sales support, gathering competitive intelligence, and identifying emerging market trends.
- Strategically assign sales territories, design and implement advanced training programs for the sales team, and set performance goals to drive exceptional results.
- Play a key role in the company’s annual strategic planning process, providing deep sales insights and strategic recommendations.
- Partner with the marketing team to develop and refine advertising, literature, and promotional materials that effectively support sales efforts.
- Devise and recommend strategic pricing programs to ensure competitive positioning and profitability.
- Conduct sales data analysis to assess market potential, optimize inventory requirements, and generate comprehensive reports on sales performance.
- Continuously monitor sales performance against targets, implement strategic adjustments as necessary, and drive corrective actions to achieve goals.
- Act in alignment with the organization’s values, creating and driving objectives that support and enhance the company’s strategic direction.
- Proven strategic thinking and advanced market analysis capabilities.
- Demonstrated excellence in customer relationship management at a senior level.
- Strong team leadership and talent development experience.
- High ability to collaborate with cross-functional teams.
- Exceptional communication, negotiation, and strategic planning skills.
- Results-oriented with a proven ability to meet or exceed sales goals.
- Excellent project management skills.
Education:
Bachelor’s degree preferred. Experience:
- Minimum 10 years of relevant experience in a sales leadership role with comprehensive P&L responsibility.
- In-depth experience in the aftermarket and/or bicycle industry is highly desirable.
Office Environment
Ability to sit for long periods of time
Vision abilities required to validate and enter data on computer
Work-related travel as required
German language skills
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