Director, Aftermarket Sales Europe

3 days ago


Woking, United Kingdom FOX Factory GmbH Full time
Director, Aftermarket Sales Europe (m/w/d)

Position Summary:
The Director, Aftermarket Sales Europe is responsible for the profitability and strategic growth of the aftermarket segment across all of Europe. This role involves formulating and executing high-level sales strategies, overseeing diverse sales channels, spearheading market expansion initiatives, fostering robust customer relationships, and leading a dynamic sales team. The incumbent will provide strategic insights to the executive team, forecast market trends, set ambitious sales targets, and drive overall sales performance.

Position Responsibilities:

  • Oversee the financial performance of the Europe aftermarket division, ensuring profitability and sustainable growth through strategic planning and effective cost management.
  • Develop and implement overarching sales strategies to drive revenue growth, enhance marketing penetration, and achieve business objectives across all of Europe.
  • Lead and optimize multiple sales channels, including direct sales, key accounts, and both inside and outside sales teams, ensuring seamless integration and maximized performance.
  • Identify, evaluate, and exploit new marketing opportunities to expand the company’s presence and increase market share in the Europe aftermarket sector.
  • Cultivate and maintain strategic relationships with key customers and high-level prospects, ensuring exceptional customer support and long-term satisfaction.
  • Provide visionary leadership to a diverse team of sales professionals, including Key Account sales reps, Outside sales reps, and an Inside Sales manager with a customer service team. Foster a high-performance culture and mentor future leaders.
  • Develop precise sales forecasts, establish challenging sales quotas, and regularly review performance metrics to ensure alignment with business objectives.
  • Design and execute high-impact sales campaigns and initiatives aimed at attracting new customers and retaining existing ones, leveraging innovative approaches and market insights.
  • Collaborate closely with cross-functional teams to communicate customer feedback on product performance, quality, and safety, supporting continuous product improvement and integration.
  • Oversee strategic lead generation activities, including advanced cold calling techniques and targeted direct email marketing, to drive a robust sales pipeline.
  • Represent the company at major industry trade shows and conferences, providing strategic sales support, gathering competitive intelligence, and identifying emerging market trends.
  • Strategically assign sales territories, design and implement advanced training programs for the sales team, and set performance goals to drive exceptional results.
  • Play a key role in the company’s annual strategic planning process, providing deep sales insights and strategic recommendations.
  • Partner with the marketing team to develop and refine advertising, literature, and promotional materials that effectively support sales efforts.
  • Devise and recommend strategic pricing programs to ensure competitive positioning and profitability.
  • Conduct sales data analysis to assess market potential, optimize inventory requirements, and generate comprehensive reports on sales performance.
  • Continuously monitor sales performance against targets, implement strategic adjustments as necessary, and drive corrective actions to achieve goals.
  • Act in alignment with the organization’s values, creating and driving objectives that support and enhance the company’s strategic direction.

Specific Knowledge, Skills or Abilities Required:
  • Proven strategic thinking and advanced market analysis capabilities.
  • Demonstrated excellence in customer relationship management at a senior level.
  • Strong team leadership and talent development experience.
  • High ability to collaborate with cross-functional teams.
  • Exceptional communication, negotiation, and strategic planning skills.
  • Results-oriented with a proven ability to meet or exceed sales goals.
  • Excellent project management skills.

Position Qualifications:
Education:
Bachelor’s degree preferred.

Experience:
  • Minimum 10 years of relevant experience in a sales leadership role with comprehensive P&L responsibility.
  • In-depth experience in the aftermarket and/or bicycle industry is highly desirable.

Work Environment and Physical Requirements:
Office Environment
Ability to sit for long periods of time
Vision abilities required to validate and enter data on computer
Work-related travel as required
German language skills#J-18808-Ljbffr

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