Account Executive

4 weeks ago

Greater London, United Kingdom We Create Popular® Full time

Job Title: Account Executive

Reports to: Senior Account Manager

Location: Remote / Flexible


About We Create Popular:

We Create Popular is a social media entertainment company that connects creators, brands, and fans. Our agency delivers high-performance social influencer campaigns for UK and global clients while building thriving social communities across platforms like YouTube and Instagram. We specialize in the entertainment, travel, and food sectors, working with top-tier talent to create exceptional content and brand partnerships.


In our 360 Creator Division, we partner with some of the UK’s most successful social-first talent, such as The Nursery Nurse, Jess & Norma, and The Spud Bros. We support creators across content strategy, brand partnerships, live events, and business ventures.


Our Agency Division delivers performance-driven influencer marketing campaigns for growth orientated brands. 


We’re a fast-growing scale-up with a flexible culture where high performers thrive, and we’re looking for an Account Executive to join us and play a critical role in driving our next phase of growth.


Job Overview:

As an Account Executive, you will play a key role in managing end-to-end influencer marketing campaigns. You will be responsible for everything from influencer outreach and negotiations to briefing and contracting. In this role, you’ll ensure campaigns are executed to a high standard, delivering on performance targets and brand objectives. You will also track and report on campaign performance, using data to measure success and optimise future strategies.


Key responsibilities:


  1. End-to-End campaign management: 
  • Manage the end to end journey of influencer marketing campaigns, from inception to post-campaign analysis. 
  • Ensure campaigns are executed according to client expectations, with clear timelines and deliverables. 
  • Coordinate and plan with your internal team, and manage external influencer relationships to ensure all campaign elements are delivered on time and on brand.\


  1. Influencer outreach & negotiations: 
  • Identify, research, and outreach to influencers who align with brand goals and target audiences. 
  • Build strong, lasting relationships with influencers, fostering a network of trusted collaborators. 
  • Handle all negotiations regarding compensation, deliverables, usage rights, and timelines, balancing both the client’s budget and influencer requirements.
  • Ensure all agreements comply with industry best practices and legal requirements.


  1. Campaign briefing & contracting: 
  • Prepare clear and detailed campaign briefs to ensure influencers understand their deliverables, the brand’s key messages, content guidelines, and campaign goals.
  • Manage the creation, review, and execution of influencer contracts, ensuring terms are agreed upon and legally binding, covering deliverables, usage rights, payment schedules, and content ownership.


  1. Data capture & monitoring: 
  • Regularly track campaign performance throughout its duration. 
  • Collect relevant data, including reach, engagement, conversions, and any other campaign-specific KPIs. 
  • Monitor influencer content to ensure compliance with the brief and brand guidelines, flagging any issues or opportunities for optimization in real-time.


  1. Performance Measurement & Reporting: 
  • Analyse post-campaign performance data to evaluate the success of influencer activities.
  • Create reports that include both quantitative and qualitative insights, such as reach, engagement rates, ROI, and learnings from influencer partnerships.


  1.  Collaboration with internal teams: 
  • Work closely with the Senior Account Director and other internal stakeholders to ensure seamless execution and alignment with client objectives.
  • Support the Senior Account Director in preparing for and attending client meetings, offering insights and expertise on campaign strategies and performance.


  1. Market Trends & Influencer Research:
  • Stay up to date on industry trends, influencer marketing best practices, platform updates (e.g., Instagram, TikTok, YouTube), and emerging influencers. 
  • Regularly review and refresh the agency’s influencer database to ensure access to a diverse pool of talent for future campaigns.


Key Requirements:

  • Experience: 1-2 years of experience in influencer marketing, digital marketing, or campaign management roles.
  • Influencer campaign knowledge: Familiarity with influencer outreach, negotiation processes, and contracting.
  • Analytical skills: Ability to track, measure, and report on campaign performance, with a good understanding of data-driven decision making.
  • Strong communication: Excellent written and verbal communication skills, with the ability to engage effectively with both clients and influencers.
  • Organisational skills: Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Tech-Savvy: Comfortable with relevant marketing tools and platforms for influencer marketing and data analytics.


Benefits:

  • Flexible working arrangements (remote/hybrid).
  • Opportunities for career development in a growing and innovative agency.
  • Work with top-tier clients and industry-leading influencers.

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