Content Designer

2 weeks ago


Newcastle upon Tyne, United Kingdom Apprilis Ltd | B Corp™ Full time

Are you a content designer with a passion for public service? Do you have hands-on experience navigating the unique challenges of Government Digital Services and guiding digital products through every stage of development? Join us, and help shape accessible, impactful, and user-centered digital experiences for all.

About the Role:

As an experienced Content Designer, you’ll work at the heart of our multidisciplinary team, collaborating with UX designers, developers, researchers, and policy experts. Your mission will be to craft clear, effective, and engaging content that meets the needs of the public, adhering to GDS standards while championing best practices throughout the content lifecycle.

Key Responsibilities:

  • Lead content creation, from initial discovery to post-launch refinement, ensuring every piece serves a clear purpose and meets user needs.
  • Collaborate with cross-functional teams to shape content that enhances accessibility, inclusivity, and usability.
  • Conduct user research and gather feedback to iterate and improve content, aligned with GDS principles.
  • Advocate for best practices in content design, with a strong focus on accessibility, plain language, and user-centered approaches.
  • Drive content strategy within the agile development process, ensuring consistency across all touchpoints.
  • Create user-friendly, outcome-oriented content to guide users seamlessly through government services.

About You:

  • Proven Experience: You have demonstrable experience in content design for Government Digital Services, with a solid portfolio that shows your work across the digital product lifecycle.
  • User-Centered Focus: You prioritize user needs above all else, utilizing research and data to shape meaningful, impactful content.
  • Detail-Oriented: You have a meticulous eye for clarity, coherence, and usability, with a strong grasp of GDS standards.
  • Team Player: You thrive in collaborative environments, bringing excellent communication skills to the table and working seamlessly across departments.
  • Adaptable and Agile: You’re comfortable adapting to shifting priorities and the fast pace of government projects.

Why Join Us?

  • Impact: Play a vital role in transforming public services, creating meaningful change for millions of users.
  • Growth: Work with a supportive team that values professional development and the chance to refine your craft.
  • Innovation: Be part of an agile environment where new ideas are welcomed, and your expertise is valued.

If you’re ready to bring your expertise in content design to our team and make a real impact on public services, we want to hear from you

Apply Today: Send your CV, portfolio, and a brief cover letter detailing your experience in Government Digital Services content design and the impact of your work on user journeys.


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