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Personal Brand Manager

1 month ago

Glasgow, United Kingdom Cullen Eco-Friendly Packaging Full time

About the Role: We are seeking a highly motivated and skilled Personal Brand Manager & Executive Assistant to join our team. This role focuses on developing, executing, and maintaining a strong personal brand strategy for the CEO and Owner of Cullen Packaging, as well as providing comprehensive support to one of the industry’s leading figures in sustainable packaging. The ideal candidate will be adept at creating compelling content, managing online presence, engaging with key stakeholders to enhance and grow the CEO’s personal brand. This role also requires a high level of professionalism, discretion, and exceptional organisational skills to manage the dynamic and often international operations of the executive office.


Key Responsibilities


Personal Brand Building:


  • Develop and execute strategies to enhance the CEO’s personal brand as a leading voice in sustainable packaging.
  • Create engaging, high-quality content (blogs, articles, social media posts, videos) that reflects the CEO’s voice, values, and passion for reducing plastic waste.
  • Ensure consistency in messaging and visual branding across all platforms.


Online Presence Management:


  • Manage and grow CEO’s online presence on various social media platforms (LinkedIn, X, Instagram, etc.).
  • Monitor social media trends, particularly in sustainability and packaging, and provide insights and recommendations for optimisation.
  • Respond to comments and messages in a timely and professional manner, actioning as required.


Community Engagement:


  • Foster and manage community engagement by interacting with followers, responding to enquiries, and building relationships with key influencers and stakeholders in the sustainability sector.
  • Organise and participate in online and offline events to promote CEO’s  personal brand and his mission to replace single-use plastic.
  • Analyse engagement metrics and adjust strategies to improve reach and impact.


PR Coordination:


  • Coordinate and maximise PR opportunities that align with the CEO’s mission and brand.
  • Working with Head of Marketing, develop and maintain relationships with media contacts and industry influencers.
  • Support integration of PR activities with social media strategies to maximise exposure and engagement.


Content Creation:


  • Collaborate with Marketing Team/CEO to brainstorm and develop new content ideas that highlight his leadership and innovative solutions in sustainable packaging.
  • Liaise with Marketing Team to create compelling content that resonates with the target audience and aligns with the CEO’s mission of promoting paper-based packaging solutions.
  • Ensure all content is error-free, polished, and reflects the CEO’s personal brand.


Executive Assistance:


  • Manage the CEO’s complex schedule, including international commitments, meetings, video calls across different time zones, and travel schedules.
  • Coordinate all aspects of international travel, including visas, itineraries, logistics, accommodation, and transport arrangements.
  • Handle confidential and sensitive information with discretion and professionalism.
  • Serve as the primary liaison between the CEO and internal/external stakeholders.
  • Prepare and manage reports, presentations, memos, invoices, emails, expenses, and other documents.
  • Attend meetings and take comprehensive minutes to ensure all information is accurately captured and actioned.
  • Facilitate effective communication by organising information dissemination and scheduling presentations within the company.
  • Oversee the personal commitments of the CEO, ensuring these do not conflict with professional responsibilities.


Qualifications:


  • Proven experience in personal brand management, social media management, personal assistant or a similar role.
  • Exceptional writing and editing skills with a strong attention to detail.
  • Deep understanding of social media platforms and digital marketing strategies.
  • Creative mindset with the ability to develop innovative content and strategies.
  • Excellent organisational, multitasking and time-management skills.
  • Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
  • High level of professionalism and discretion.


Desired Skills:


  • Strong leadership qualities
  • Excellent problem-solving skills.
  • Ability to work independently and proactively on various tasks.
  • Passion for sustainability and alignment with the principles driving Cullen Packaging.


Benefits:


  • Competitive salary and comprehensive benefits package.
  • Opportunities for professional development in a globally recognised, innovative company.
  • Be part of a dynamic team leading the way in sustainable packaging solutions.


You will play a vital role in supporting a leading industry figure known for driving innovation and sustainability globally. Your creativity, flexibility and exceptional management skills will ensure the smooth execution of the CEO’s personal brand initiatives and commitments, both domestically and internationally.


How to Apply: Please send your CV, a cover letter detailing your relevant experience, and examples of your content creation work to Maureen.stevenson@cullen.co.uk