Conversion Rate Optimisation

3 months ago


Manchester, United Kingdom MySweetSmile Full time

Join MySweetSmile, the UK's leading home teeth whitening and oral care brand, awarded 'Best Teeth Whitening Product' for two consecutive years by The Independent's IndyBest. With over 500,000 smiling customers, we’re on a mission to enhance smiles across the globe and are seeking a seasoned CRO Specialist, proficient in the e-commerce beauty niche, to become our Head of Conversion Rate Optimisation/Website. This key role is dedicated to enhancing performance across multiple platforms including our website, Amazon, and other sales channels, leveraging data-driven strategies to maximise conversion rates and customer engagement.


Roles and Responsibilities


As the Head of CRO, you will:


  • Strategise and Innovate: Utilise A/B testing, user feedback, and analytics to design and refine effective sales funnels and customer journeys. Drive continuous improvement through rigorous data analysis, page redesigns, content additions, development of referral programmes and more.


  • Collaborate and Influence: Work closely with the MD, Marketing, Head of Creative, and Head of Copy to align CRO strategies with broader marketing objectives, ensuring a unified and effective user experience.


  • Analyse and Adapt: Oversee the use of SEO best practices and monitor performance metrics to adapt strategies that meet business goals.


  • Research and Stay Ahead: Conduct market research to stay ahead of consumer behaviour trends and digital marketing innovations, ensuring our strategies keep pace with industry movements.


  • Develop and Lead: Gradually build and manage a team of designers and developers dedicated to creating high-impact, data-driven optimisation strategies across our website, Amazon, and other e-commerce platforms. You will be fully responsible for overseeing all aspects of our Shopify, Amazon, and TikTok Shop presences.


Qualifications Needed


  • Minimum of 3+ years within conversion rate optimisation, in the e-commerce sector handling platforms like Shopify and Amazon. Experience in Health & Beauty is preferred.


  • Demonstrated ability to transform and align website aesthetics and functionality with a company's branding vision, underpinned by a strong understanding of UX/UI principles.


  • Proficiency with analytical and optimisation tools (Google Analytics, Hotjar, CrazyEgg, etc.), and a strong understanding of SEO, content strategy, and UX principles.


  • Experience in executing rigorous A/B testing and data analysis to drive decision-making.


Skills Needed


  • Visionary and builder mindset, ready to establish and grow a team in a fast-paced, fast-changing environment.


  • Comprehensive understanding of e-commerce data analytics, adept at using insights to drive decision-making and growth.


  • Strong project management and operational skills, capable of handling multiple, simultaneous projects while meeting tight deadlines.


  • Excellent communication skills, capable of having tough conversations and driving the business forward with a team of skilled professionals.


  • Technical proficiency in HTML, CSS, and JavaScript is a strong plus.


What You'll Get


  • Competitive salary package and a company-wide reward and incentive scheme.


  • Comprehensive training and support for professional development.


  • Regular performance reviews and clear goal-setting, backed by incentives.


  • A collaborative, supportive environment driven by a global remote team with a true purpose and vision, together on a journey of growth and self-development.


  • Flexible working hours with an expectation of prompt and efficient communication.


Who This Role Is Not For


  • Individuals seeking a routine 9-5 job. We are looking for a committed Head of CRO ready to roll up their sleeves, lead initiatives, and significantly impact MySweetSmile's growth trajectory.


Remuneration


  • Highly competitive, based on experience.


Want In?


  • Apply with your CV via LinkedIn.


  • Manchester, United Kingdom Awaze Full time

    Job OverviewJoin Awaze, the leading group in holiday vacation rentals across Europe.As part of a family of renowned travel brands, including Hoseasons and Novasol, we facilitate over 1.5 million bookings annually, offering guests access to more than 100,000 properties in 25 countries.Why Choose Us?Since 2021, we have developed a robust digital and technology...


  • Manchester, United Kingdom MRJ Recruitment Full time €80,000

    Role: Senior Product Manager Expertise: Experimentation, Conversion Rate Optimisation and Data (AI/ML) Salary: up to £80,000 A super exciting NEW opportunity has come available for an experienced Senior Product Manager to join a global leading eCommerce brand in the North West. Working closely with the Head of Product, you wiIl take the lead in...


  • Manchester, United Kingdom MRJ Recruitment Full time

    Role: Senior Product ManagerExpertise: Experimentation, Conversion Rate Optimisation and Data (AI/ML)Salary: up to £80,000A super exciting NEW opportunity has come available for an experienced Senior Product Manager to join a global leading eCommerce brand in the North West.Working closely with the Head of Product, you wiIl take the lead in experimentation...


  • Manchester, United Kingdom MRJ Recruitment Full time

    Role: Senior Product ManagerExpertise: Experimentation, Conversion Rate Optimisation and Data (AI/ML)Salary: up to £80,000A super exciting NEW opportunity has come available for an experienced Senior Product Manager to join a global leading eCommerce brand in the North West.Working closely with the Head of Product, you wiIl take the lead in experimentation...


  • Manchester, United Kingdom MRJ Recruitment Full time

    Role: Senior Product ManagerExpertise: Experimentation, Conversion Rate Optimisation and Data (AI/ML)Salary: up to £80,000A super exciting NEW opportunity has come available for an experienced Senior Product Manager to join a global leading eCommerce brand in the North West.Working closely with the Head of Product, you wiIl take the lead in experimentation...


  • Manchester, United Kingdom MRJ Recruitment Full time

    Role: Senior Product ManagerExpertise: Experimentation, Conversion Rate Optimisation and Data (AI/ML)Salary: up to £80,000A super exciting NEW opportunity has come available for an experienced Senior Product Manager to join a global leading eCommerce brand in the North West.Working closely with the Head of Product, you wiIl take the lead in experimentation...

  • Conversion Manager

    4 days ago


    Manchester,, Greater Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThe Conversion Manager plays a key role in the Marketing...

  • Conversion Manager

    4 days ago


    Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThe Conversion Manager plays a key role in the Marketing...

  • Optimisation Partner

    3 months ago


    Manchester, United Kingdom Dentsu Aegis Network Full time

    The purpose of this role to contribute to increasing the ROI of clients’ website(s) by optimising the conversion process Job Title: Optimisation Partner **Job Description**: We are part of one of the world's largest digital-first end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are...


  • Manchester, United Kingdom Dentsu Aegis Network Full time

    **Job Description**: Role Overview We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people to lead our CRO and UX projects. Our clients include Specsavers, Dr Martens, Honda, Pets at Home, People’s Postcode...

  • Conversion Manager

    4 days ago


    Manchester Area, United Kingdom Humankind Global Recruitment Full time

    Conversion Manager Hybrid - 2 days a week in office in Manchester Our client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions. THE ROLE The Conversion Manager plays a key role in the Marketing...

  • Conversion Manager

    4 days ago


    Manchester Area, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThe Conversion Manager plays a key role in the Marketing...

  • Conversion Manager

    4 days ago


    Manchester Area, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThe Conversion Manager plays a key role in the Marketing...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    About the RoleThe Conversion Manager plays a pivotal role in the Marketing department, driving engagement with incoming prospects and incumbent customers through data-driven solutions that boost conversion rates.As a key partner in the design, implementation, and evaluation of activities that increase conversions of new and existing customers, you will...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    About the RoleThe Conversion Manager plays a pivotal role in the Marketing department, driving engagement with incoming prospects and incumbent customers through data-driven solutions that boost conversion rates.As a key partner in the design, implementation, and evaluation of activities that increase conversions of new and existing customers, you will...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerThe information below covers the role requirements, expected candidate experience, and accompanying qualifications.Hybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerThe information below covers the role requirements, expected candidate experience, and accompanying qualifications.Hybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThis is not your typical Conversion Manager role. It plays a key...


  • Manchester, United Kingdom Humankind Global Recruitment Full time

    Conversion ManagerHybrid - 2 days a week in office in ManchesterOur client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.THE ROLEThis is not your typical Conversion Manager role. It plays a key...


  • Manchester, United Kingdom Coop Full time

    **Product Optimisation and Data Principal** Circa £75,000 plus great benefits, including up to 10% employer pension contributions, private healthcare, and a company car or car allowance (Work Level 4) 12-month secondment/FTC Manchester city centre (hybrid working) We’re looking for an Optimisation and Data Principal to join us in Manchester on a 12-month...