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Conversion Optimization Manager
2 months ago
The Conversion Manager plays a pivotal role in the Marketing department, driving engagement with incoming prospects and incumbent customers through data-driven solutions that boost conversion rates.
As a key partner in the design, implementation, and evaluation of activities that increase conversions of new and existing customers, you will maximize commercial returns for the business.
This role requires a strong performance marketing background, combined with a creative eye and a customer-centric approach.
Key Responsibilities- Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.
- Action optimization in the customer experience within the teams methodology, including heuristic analysis, UI/UX, messaging, data analysis, and funnel optimization.
- Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle.
- Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance.
- Identify and analyze customer behaviors, conversion metrics, and KPIs to improve performance.
- Lead the design, implementation, and measurement of the brand's conversion optimization roadmap and activities.
- Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes.
- Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys, and experiences to increase conversions.
- Work closely with other marketing teams, including Retention, Affiliates, SEO, traditional media, digital media, social media, and referrals.
- Plan activities thoroughly and forecast how these efforts will impact business outcomes.
- Contribute to executive-level reports that convey complex analytical findings in a concise manner.
- Document key learnings, big wins, and misses in company wiki and Jira spaces to grow the business's intellectual property.
- 5+ years of CRO and/or digital marketing experience in a performance-centric/leaning role.
- A successful track record of ideating, implementing, and scaling CRO programs.
- A strong customer-centric approach to optimization, leveraging experience in UX, UI, and digital design for conversion best practices.
- Experience with industry-leading optimization tools, such as Optimizely, Google Optimize, Omniconvert, or Unbounce.
- A track record of ideating, implementing, and scaling CRO or digital growth programs.
- Ability to work closely with data, independently, interpret, and present that data in engaging and meaningful ways.
- Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization.
- Strong negotiation and relationship-building skills.
- Hybrid working model (2 days a week in office).
- Ability to travel internationally as required (10% or less).
