Conversion Rate Optimization Manager

3 weeks ago

Manchester, United Kingdom Humankind Global Recruitment Full time
Job Title: Conversion Rate Optimization Manager

We are seeking a highly skilled Conversion Rate Optimization Manager to join our team at Humankind Global Recruitment. As a key member of our marketing department, you will play a crucial role in driving business growth through data-driven marketing strategies.

About the Role

The Conversion Rate Optimization Manager will be responsible for deep-diving into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences. You will also own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle.

Responsibilities
  • Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.
  • Action optimization in the customer experience within the teams methodology including: Heuristic analysis, UI/UX, messaging, data analysis, and funnel optimization.
  • Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance.
  • Identify and analyze customer behaviors, conversion metrics, and KPIs and leverage them to improve performance.
  • Lead the design, implementation, and measurement of the brands conversion optimization roadmap and activities.
  • Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes.
  • Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys, and experiences to increase conversions.
  • Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media, and referrals.
  • Plan your activities thoroughly and forecast how these efforts will impact business outcomes.
  • Contribute to executive-level reports that convey complex analytical findings in a concise manner.
  • Document your key learnings, big wins, and misses in company wiki and Jira spaces to grow the business's intellectual property.
Requirements
  • 5+ years of CRO and/or digital marketing experience in a performance-centric/leaning role.
  • A successful track record of ideating, implementing, and scaling CRO programs.
  • A strong customer-centric approach to optimization leveraging your added experience in UX, UI, and digital design for conversion best practices.
  • Experience on industry-leading optimization tools like Optimizely, Google Optimize, Omniconvert, Unbounce.
  • A track record of ideating, implementing, and scaling CRO or digital growth programs.
  • Ability to work closely with data, independently, interpret, and present that data in engaging and meaningful ways.
  • Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization.
  • Strong negotiation and relationship-building skills.
  • Hybrid working model (2 days a week in office).
  • Must be able to travel internationally as required (10% or less).

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