Digital Conversion Rate Optimization Specialist

4 weeks ago


Manchester, United Kingdom MAG Full time

Job Title: Digital Conversion Rate Optimization Specialist

This role is responsible for enhancing our conversion rate optimization strategy across our distribution business. The successful candidate will work to set up and maintain conversion funnel reporting using GA and Full Story, as well as reporting on A/B and MVT tests in order to offer actionable recommendations.

About the Role:

  • Previous experience in an e-commerce business
  • Strong analytical skills, awareness of key technologies and tools used for Data analysis
  • In-depth knowledge of GA, UA & GA4 (and GA4 migration)
  • Proven track record of delivering initiatives within a CRO team
  • Deep understanding and experience of key elements that impact conversation e.g. customer journey management, website Personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
  • Very good stakeholder management and communication skills
  • Good at building business relationships internally and externally with partners and suppliers
  • Driven and excited to be part of a newly formed CRO team, with the opportunity to influence the strategy and output of the team
  • Advanced Google Analytics UA and GA4 experience
  • Commercially focused
  • Shows a systematic, disciplined and analytical approach to problem solving

What We Offer:

  • 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
  • 10% Company Pension
  • Annual Bonus Scheme up to 7.5%
  • 2 Weeks Work From Anywhere
  • MediCash Programme
  • On Site Gym
  • A Host of Flexible Benefits & Discounts

Equal Opportunities Employer:

We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.



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