Digital Conversion Rate Optimization Specialist
3 weeks ago
This is an exciting opportunity to join our team as a Digital Conversion Rate Optimization Specialist, where you will play a key role in enhancing our conversion rate optimization strategy across our distribution business.
About the Role:As a Digital Conversion Rate Optimization Specialist, you will be responsible for setting up and maintaining conversion funnel reporting using GA and Full Story, as well as reporting on A/B and MVT tests to offer actionable recommendations.
Key Responsibilities:- Develop and implement conversion rate optimization strategies to improve customer engagement and reduce bounce rates across devices.
- Work closely with the eCommerce & Marketing, Product and Tech, and Data and Digital Analytics teams to drive business decisions through insightful website analytics.
- Lead the implementation and best practice adoption of GA4, influencing business decisions through data-driven insights.
- Collaborate with stakeholders to identify areas for improvement and develop data-driven solutions to enhance the customer experience.
We offer a competitive salary and benefits package, including 25 days holiday, 10% company pension, and an annual bonus scheme up to 7.5%. You will also have the opportunity to work in a high-growth, ambitious team with opportunities for career progression.
About Us:CAVU is a leading airport and travel company, formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands. We are committed to creating seamless and enjoyable travel experiences for airport passengers.
Requirements:- Previous experience in an e-commerce business.
- Strong analytical skills, awareness of key technologies and tools used for data analysis.
- In-depth knowledge of GA, UA & GA4 (and GA4 migration).
- Proven track record of delivering initiatives within a CRO team.
- Deep understanding and experience of key elements that impact conversation, such as customer journey management, website personalization, online merchandising, A/B and multi-testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
We value diversity and inclusion, and are committed to creating a workplace that is welcoming and inclusive for all. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We are an equal opportunities employer and welcome applications from all qualified candidates. If you are interested in this opportunity, please apply via the link below.
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