Digital Conversion Rate Optimization Specialist

1 month ago

Manchester, United Kingdom MAG Full time
About the Role

This is an exciting opportunity to join our team as a Website Analyst, where you will play a key role in enhancing our conversion rate optimization strategy across our distribution business. As a Website Analyst, you will be responsible for setting up and maintaining conversion funnel reporting using GA and Full Story, as well as reporting on A/B and MVT tests to offer actionable recommendations.

Key Responsibilities
  • Develop and maintain conversion funnel reporting using GA and Full Story
  • Report on A/B and MVT tests to inform optimization strategies
  • Work closely with the eCommerce & Marketing, Product and Tech, and Data and Digital Analytics teams
  • Lead the implementation and best practice adoption of GA4
  • Influence business decisions through insightful website analytics
What You'll Need
  • Previous experience in an e-commerce business
  • Strong analytical skills and awareness of key technologies and tools used for data analysis
  • In-depth knowledge of GA, UA & GA4 (and GA4 migration)
  • Proven track record of delivering initiatives within a CRO team
  • Deep understanding and experience of key elements that impact conversation
What We Offer
  • 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
  • 10% Company Pension
  • Annual Bonus Scheme up to 7.5%
  • 2 Weeks Work From Anywhere
  • MediCash Programme
  • On Site Gym
  • A Host of Flexible Benefits & Discounts
Equal Opportunities Employer

We are an equal opportunities employer and welcome applications from all qualified candidates. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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