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Conversion Rate Optimization Analyst

2 months ago

Manchester, United Kingdom Awaze Full time
Job Overview

Join Awaze, the leading group in holiday vacation rentals across Europe.

As part of a family of renowned travel brands, including Hoseasons and Novasol, we facilitate over 1.5 million bookings annually, offering guests access to more than 100,000 properties in 25 countries.

Why Choose Us?

Since 2021, we have developed a robust digital and technology team in the UK and Denmark, comprising around 200 professionals dedicated to executing the most significant technology replatforming initiative in the travel sector. With the rollout of our new core platform, this is an exciting opportunity to join us as we continue to innovate and enhance our services with a clear vision: "to delight our owners and guests."

Your Role:

As a key member of our Digital Product team, the Product Analyst will play a vital role in supporting the creation and execution of strategies aimed at improving the conversion rates of our web and mobile traffic into meaningful outcomes.

We are enthusiastic about experimentation at Awaze, with plans to conduct numerous tests this year. In this role, you will engage in thorough analysis of user behavior, A/B testing, and collaborate closely with our marketing engineering teams to optimize performance, boost booking conversions, and drive business growth.

If you excel in a dynamic, collaborative environment and possess the ability to transform complex data into actionable insights, we would love to hear from you.

Key Responsibilities:

  • Conduct data analysis on our websites and mobile applications, identifying opportunities to enhance the booking experience for our guests through comprehensive analysis of diverse offerings.
  • Influence strategic business decisions through insightful website analytics, enhancing conversion rates and customer engagement across various devices.
  • Refine our conversion rate optimization strategy within our distribution business.
  • Report on A/B and multivariate tests, providing actionable recommendations.
  • Encourage a culture of experimentation.
  • Collaborate with Product and Engineering teams to prioritize new products and features aimed at continuously improving the customer experience.

Essential Skills:

We are looking for a dedicated Product Analyst with strong commercial insight and a genuine passion for data analytics.

Our team is energetic and passionate about our work, so it is essential that you are enthusiastic, driven, and eager to contribute to a collaborative environment. What else is required for success in this role?

  • 1-3 years of experience in a consumer-facing web analytics position.
  • Proficient knowledge and experience with Google Analytics.
  • Advanced skills in Excel (knowledge of SQL is a plus).
  • A strategic mindset, adept at developing CRO strategies aligned with business objectives.
  • Experience in leading innovative testing initiatives, with a proven track record in designing and executing successful A/B and multivariate tests, employing a creative approach to experimentation and problem-solving.
  • Experience in UX research, ideally using Contentsquare to enhance and optimize the user journey.
  • Strong presentation skills.
  • A capability to narrate data insights effectively to stakeholders.
  • A passion for travel.

What We Offer:

Upon joining, we will outline your journey with a personalized competency framework, allowing you the flexibility to determine the most effective ways to achieve your goals and contribute to shaping the culture of our international teams.

We also provide:

  • Annual Bonus Scheme
  • 25 days of holiday (with the option to purchase up to 5 additional days)
  • Holiday Discounts (18% to 20% off across all Awaze brands)
  • Pension contribution scheme
  • Private healthcare
  • Personal training allowance
  • 35-hour work week
  • Hybrid working model
  • Meeting-free lunch policy

We look forward to connecting with you:

If you are interested in making a significant impact in the industry and contributing to creating exceptional holiday experiences for our guests, we encourage you to reach out and discuss this opportunity further.