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Optimisation Partner
3 months ago
The purpose of this role to contribute to increasing the ROI of clients’ website(s) by optimising the conversion process
Job Title:
Optimisation Partner
**Job Description**:
We are part of one of the world's largest digital-first end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people to lead our CRO and UX projects.
Our clients include Specsavers, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more.
You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients’ website experiences.
Key responsibilities:
You will manage a team of CRO & UX specialists that offer end-to-end Optimisation & UX delivery across clients. Whilst you will be the senior escalation point for your team and clients, you will have the support of the senior leadership team and people in similar roles, meaning you will have the freedom to make your mark on our department, but in a supportive environment.
As a Senior Optimisation Manager (POD Lead) your focus will be to:
- Lead a team of CRO & UX Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers. This will include resource management, prioritisation and the direct management of the team. You will have support from experts in Data, Design, Research and Development so don’t need to be experienced in all these disciplines.
- Oversea a portfolio of client accounts, providing guidance to the teams leading each account, ensuring that our clients get value for their investment
- Review your teams client strategies, ensuring they align with long-term client objectives. These can include but are not limited to A/B testing, a page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.
- Be accountable for your clients, determining potential threats and finding solutions to keep clients happy and investing in our services
- Lead annual, quarterly and monthly reviews for clients, communicating the success of our optimisation programmes with senior client stakeholders
- Instil a culture of evidence-based approach to website optimisation throughout the team, using quantitative and qualitative methods to truly understand our clients’ products and customers.
- Direct resource planning for your team, working with the Strategists to set deadlines and prioritise activity.
- Build relationships with our wider agency teams; such as PPC, SEO, Social, Affiliates, Analytics etc. Using these relationships to find ways to collaborate
- Find areas for revenue growth, increasing your client investment, finding cross-sell opportunities or working with our sales team to bring in new clients
- Organise and deliver training sessions for all members of the team
- Analyse our proposition and work with your team to advance our services, innovating and harnessing the skills of the team to ensure we’re at the forefront of CRO in the market
We are looking for:
- Direct management experience including creating and following personal development plans.
- You need to have comprehensive knowledge of CRO and UX, covering A/B-testing, personalisation and UX projects
- Excellent communication skills, being able to lead difficult client calls/meetings at short notice and steer them to actionable conclusions
- Ability to mentor and coach your team on all things CRO, and instill a desire for them to continually learn and develop
Nice to have:
We prioritise people that have the right attitude and a hunger to learn and develop, however experience in any of the below disciplines might improve your chances of recruitment:
- Experience in a commercial environment, growing revenue and profitability
- Awareness of UX design principles, Data analytics, Website development and Content Management
- Experience with research methodologies such as polls/surveys, remote research, moderated research, guerrilla research, customer interviews etc.
What do we offer:
- Every year we conduct an employee survey and consistently score excellently for Management, Respect, Innovation, Team, Empowerment, Customer focus and Valued Input
- We structure our accounts and teams in a way that allows everyone to work side by side with senior members of the team meaning you have hands-on training, as well as a safe environment to develop your skills.
- Our team is made up of experts across CRO and UX, giving you the opportunity to learn from the best in the business
- We are committed to your professional development, providing you with fortnightly 1-2-1s with your Manager, and a clear career progression plan. including pay and promotion reviews every 6 months.
- As part of the Dentsu Network, we work closely with the other specialist agencies to service our clients (Creative, Media, Digital etc). This provides a wealth of opportunities to learn about other areas of online and offline marketi
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