Retention Optimisation Manager
3 days ago
Retention Optimisation Manager
Full Time
Manchester (Hybrid)
This is an opportunity where you'll be leading the line on strategic marketing automation, gamification tactics, and marketing technology, to drive profitable user engagement and enhance the overall customer experience. If you're a CRM Manager or Marketing Retention Manager who really wants to get into the nitty gritty of technology facilitation and data / performance analysis, this could be the challenge you've been looking for.
The Job...
Reporting to the Senior Director of Retention & Conversion, you'll be responsible for working across multiple international brands to make sure customer journey and retention strategies are fully optimised.
It’s a full-time role, with flexible hours. You'll be in the modern Manchester office 2 days a week, with the rest of your work conducted remotely.
You'll be responsible for:
- Developing a 3-year vision for marketing automation and gamification tools, creating an annual strategy and collaborating with product teams for seamless integration.
- Partnering with marketing, product, data, and customer experience teams to align marketing automation and gamification initiatives with broader business goals.
- Liaising with Retention teams and other key stakeholders to plan, develop, and execute strategies that enhance the retention and loyalty efforts across multiple brands.
- Designing and implementing strategic tactics for marketing automation and gamification that align with business objectives, increasing engagement and retention across the portfolio.
- Identifying opportunities for gamification, consolidating requirements, and driving the implementation to support business strategies.
- Working closely with Retention Marketing Specialists to develop tactical approaches that improve KPIs for specific customer segments.
- Collaborating with Business Intelligence (BI) and Performance Insights (PI) teams to provide actionable insights and recommendations to enhance future campaigns and customer experiences.
- Preparing summary reports and post-campaign analyses, using data to ensure continuous improvement.
- Leading a test-and-learn approach for retention campaigns, ensuring activities are aligned with KPIs.
- Overseeing the review process for marketing automation and gamification solutions, ensuring they follow requirements, guidelines, and best practices.
- Owning the approval process for proposed tools and techniques, verifying their compliance with technological capabilities.
- Managing and controlling budgets for campaigns, ensuring they stay within targets while maximising profitability.
About You...
The Retention Optimisation Manager that takes on this exciting challenge will have an in-depth knowledge of customer journey optimisation best practises, with experience in developing and implementing testing strategies across a variety of channels. You'll love the technology, automation and data side of CRM and have great stakeholder management / be able to get people at all levels bought in to your ideas.
Here's some of the key experience you'll need to demonstrate:
- At least 3 to 5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment.
- Experience of the full customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation.
- Proven ability to manage projects across multiple teams, using project management tools to track progress.
- Previous experience of managing rewards programs and/or customer loyalty schemes.
- Clear track record of data driven marketing and a/b and multivariate testing.
- The ability to interpret and present data/results to stakeholders in engaging and meaningful ways.
- Excellent time management skills and the ability to run and prioritise multiple projects at once.
- Experience in leading, coaching, and mobilising retention marketing teams.
- Strong negotiation, influence, and relationship-building skills.
The Company...
This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainments sector, and for a creative and strategically-minded CRM Manager / Customer Retention Manager / Retention Optimisation Manager, this represents a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to, elsewhere.
They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.
Additional benefits include:
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
Want To Apply?
We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.
-
Director of Retention
3 months ago
Manchester,, Greater Manchester, United Kingdom Humankind Global Recruitment Full timeDirector of Retention & LoyaltyFull TimeManchester (Hybrid)Are you a marketer from a CRM / retention and loyalty background who is used to leading, leaders? This role needs a retention and loyalty subject matter expert who is also adept at managing, supporting and coaching other managers / CRM vertical Heads.You'll be overseeing the strategy and...
-
Head of Digital
1 month ago
Manchester, UK, Greater Manchester, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full timeWe are delighted to be partnering with one of the North’s most exciting ecommerce brands in their search for a Head of Digital. This is a brand in an expanding sector. My client is embarking of a period of growth from start-up to scale up, post investment and now is an incredibly exciting time to join the team. Working from their Manchester City Centre...
-
Marketing Manager
1 month ago
Manchester, UK, Greater Manchester, United Kingdom The Talent Crowd Full timeB2B Marketing Manager, Manchester, £40-45KThis Marketing Manager role offers a unique chance to drive measurable growth and retention through strategic, integrated marketing activities. This position is perfect for a seasoned marketing professional looking to make a significant impact in a growing SaaS business. They pride themselves on their culture,...
-
Sales and Retention Manager
7 days ago
Sale, Greater Manchester, Greater Manchester, United Kingdom Everlast Gyms Full timeSales and Retention Manager - SaleCompany DescriptionThis is a full-time position reporting directly into the General Manager and our Sales and Retention Managers are responsible for supporting them and the wider team in the successful operation of the gym, with a specific responsibility for driving new member sales, maximising retention & overall growth of...
-
CRO Manager
1 month ago
Manchester, UK, Greater Manchester, United Kingdom Harnham Full timeOPTIMISATION MANAGERUp to £45,000Hybrid Working, 2 days a week in Leeds or Manchester THE ROLE:As a Optimisation Manager, you will be responsible for: Working closely with analytics, product and development teams.Designing optimisation strategiesLeading core user journey initiativesLeading optimisations across customer, and sales journeys.Ability to present...
-
Conversion Rate Optimisation Analyst
4 weeks ago
Manchester,, Greater Manchester, United Kingdom Salt Full timeSalt is working with a leading retailer dedicated to providing the best products and services for pet owners, who are seeking an experienced Conversion Rate Optimisation Analyst to join on a fixed term contract.This role is pivotal in driving digital analytics across al elements of the digital ecosystem by delivering actionable insights to enhance conversion...
-
Office Manager
7 days ago
Manchester, UK, Greater Manchester, United Kingdom The Social PR Full timeAbout Us:The Social PR is a creative agency, reinventing PR through experiential marketing & talent management. As a small but dynamic team, we are looking for an experienced Office Manager to provide support to our growing PR and Talent teams and refine/ develop our operational processes. Key Responsibilities:Task Management: Provide efficient support to...
-
Head of Inside Sales
2 months ago
Manchester, UK, Greater Manchester, United Kingdom The Portfolio Group Full timeA once-in-a-career opportunity for an exceptional sales leader to join a dynamic international SaaS origination during a period of continued growth, investment & unrivalled product development. This newly created, high-profile appointment will offer the successful candidate with excellent career development opportunities working with an organisation renowned...
-
Marketing Manager
2 months ago
Greater Manchester, UK, Greater Manchester, United Kingdom ECS Resource Group Full timePosition: Marketing ManagerLocation: Wigan (4 days office 1 day home)Reports to: Head of MarketingJob Type: Full-TimeSalary: £40,000Are you an experienced Marketing Manager?We are recruiting for our clients dynamic and ambitious Network Managed Solutions company, currently seeking an experienced Marketing Manager to join the team. The ideal candidate will...
-
Digital Marketing Manager
1 month ago
Manchester, UK, Greater Manchester, United Kingdom Zachary Daniels Full timeDigital Marketing Manager| Retail/ Lifestyle Brand | Central Manchester | Up to 50kAre you a data-driven marketer with expertise across digital channels? We're looking for a Digital Marketing Manager to lead and optimise digital efforts holistically, enhancing our online presence and driving growth.In this role, you'll be responsible for developing...
-
Maintenance Manager
1 month ago
Manchester, UK, Greater Manchester, United Kingdom E3 Recruitment Full timeMaintenance Manager position to join a leading Chemical Manufacturing company in Manchester, with a salary of up to £60,000 per year and outstanding benefits.As a Maintenance Manager you will be involved in the planning, scheduling, and overseeing all maintenance activities, including Predictive/Preventive, Corrective Maintenance, Modification Projects, and...
-
PPC Manager
4 weeks ago
Manchester,, Greater Manchester, United Kingdom Pivotal London Full timePPC Manager - Network Agency Location options: Manchester, Leeds or Stafford (hybrid) Salary: Up to £37k **Sponsorship not provided for this role**This global network is designed to shape what’s next, supporting clients as they anticipate and plan for future opportunities, while creating innovative paths to sustainable growth. With a people-centred...
-
Account Manager
4 weeks ago
Manchester, UK, Greater Manchester, United Kingdom Morgan King Professional Services Full timeJob Title: Account Manager – Credit Risk SoftwareLocation: Manchester (National Role, but based in Manchester centre)Salary: Competitive, dependent on experience, with commission and benefits packageCompany Overview:A leading credit software company based in Manchester, dedicated to providing cutting-edge credit risk management solutions. The company aims...
-
PPC Manager
3 weeks ago
Manchester, UK, Greater Manchester, United Kingdom The Right One Full timeAbout the Company A multi-award winning, growing integrated Marketing Agency in Manchester is looking for a PPC Manager to join their team. Working on B2B clients, you’ll be responsible for the set up, optimisation and management of lead gen campaigns. Working alongside the client services team, you’ll be updating clients on the status and performance of...
-
Head of Account Management
7 days ago
Manchester, UK, Greater Manchester, United Kingdom Basecamp Talent Full timeRole: Head of Account Management Salary: up to £80k + uncapped commission Location: Manchester (hybrid working: 3 days in-office, 2 days remote) About Us We are one of the fastest-growing marketing brands in the UK, working with some of the world's most interesting companies. With an international team across multiple locations, our goal by 2026 is to...
-
Head of Account Management
2 days ago
Manchester, UK, Greater Manchester, United Kingdom Basecamp Talent Full timeRole: Head of Account Management & SalesSalary: up to £80k + uncapped commissionLocation: Manchester (hybrid working: 3 days in-office, 2 days remote)About Us We are one of the fastest-growing marketing brands in the UK, working with some of the world's most interesting companies. With an international team across multiple locations, our goal by 2026 is...
-
Senior Paid Social Manager
2 months ago
Manchester, UK, Greater Manchester, United Kingdom Carfinance247 Full timeAbout The RoleUpto-£60,000 DOEWe are seeking a highly skilled and dynamic Paid Social Manager with a proven track record in managing large budget paid social accounts, specifically on Meta and TikTok. This exciting new in-house role requires someone ideally with agency experience who thrives in a fast-paced environment and is passionate about driving...
-
Account Manager
3 weeks ago
Manchester, UK, Greater Manchester, United Kingdom BMS Performance Full timeAccount Manager = 100% Existing BusinessNorth West£35,000 per annum to £40,000 per annumBritish Fresh Produce Supplier Role and Company: British Fresh Produce Supplier - looking for an Account Manager based in the Northwest (Liverpool, Manchester, Sheffield, Leeds) to manage existing accounts, taking repeat orders and customer retention!Products include...
-
Head of Marketing
4 weeks ago
Manchester, UK, Greater Manchester, United Kingdom Humankind Global Recruitment Full timeHead of Marketing£65k - £75kFull TimeManchester City Centre (Hybrid)Working with exciting brands across the entertainment sector, you'll be supporting the development of the overall marketing strategy, with a view to driving growth for your brand through excellent marketing execution.If you have a strong, hands-on, performance marketing background,...
-
Financial Controller
1 month ago
Manchester, UK, Greater Manchester, United Kingdom Signet Recruitment and Retention Part timeOur client is looking for a talented individual to join them on their mission to connect and support the trade community through technology.As a young, dynamic, and ambitious tech start-up, they are committed to making life easier for tradespeople by helping them work smarter, not harder.With rapid weekly growth they are building a brand that creates a...