Optimisation/cro Manager

2 days ago

Manchester, United Kingdom Alex James Digital Full time

Our client are fast growing digital business.

Due to continued growth they are now looking for a Optimisation Manager to join the team.

You will use data driven insights to create and deliver an Optimisation roadmap to improve all aspects of the Website and App customer journey funnel for all key customer personas, focusing on content, message and user journey personalisation.

Working closely with the Digital Analyst, you will proactively identify customer journey solutions to areas of focus identified in MI reports and dashboards and priotise Optimisaton roadmap accordingly. You will work in collaboration with the Ecommerce Merchandisngteam to align optimisaton plans with Ecommerce objectives across all key customer touchpoints and selling zones, onsite and in App, to enable reactive trade opportunities to be fully exploited. You will support the Digital Marketing team by aligning websitecontent experiences and optimisation plans in line with Digital Marketing objectives and digital marketing channel audiences to ultimately drive website and customer conversion.

Underpinned by an internal Web Development team, you manage all internal and external web development resource and partners to prioritise web development, projects and optimisation roadmaps in line with Ecommerce and Marketing objectives. As product ownerfor all websites and associated technologies you will be responsible for project managing the delivery of new feature enhancements and technology deployments onsite and in App to support customer journey funnel and marketing channel conversion. Supported bythe Head of Digital you will assist with unearthing new opportunities, with the aim of evolving the ecommerce strategy, improving digital marketing strategies and increasing ROI to continually drive digital transformation.

**Key Responsibilities & Accountabilities**
- Work in partnership with the Digital Analyst to shape the Digital Optimisation roadmap and drive digital transformation; based on data driven insights, sound testing strategy, MI and user journey analytics
- Lead the optimisation and web feature development roadmap to ultimately improve conversion across the customer conversion funnel, bearing in mind target customer personas and communication strategy
- Lead the adoption of agile AB & MVT testing principles across Digital team to improve the onsite customer journey and experience; ultimately increasing website funnel conversion
- Collaborate with Ecommerce Merchandising team to devise and deliver ongoing optimisation programs across ecommerce trading zones inclusive of but not limited to content personalisation, Search, PLP sorting rules, product recommendations to improve conversionacross the customer funnel
- Collaborate with the Digital Marketing team to create and optimise website customer journey experiences to support new and returning customer conversion
- Work in partnership with the Digital Analyst to conduct qualitative and quantitative UX research, utilising user journey monitoring tools
- Build strong relationships with key internal stakeholders to ensure optimisation roadmap is aligned with wider business requirements, marketing objectives and success metrics
- Maintain an awareness of industry and competitor ecommerce platform developments and emerging/disruptive technologies that support the path to conversion
- Product owner for all Website and App commerce platforms, driving innovation through feature adoption and optimisation roadmaps
- Product owner for all associated onsite / in App technology platforms that supports the purchase path to conversion, across customer reviews, customer journey monitoring, content personalisation and trading zones (Search, PLP, Recommendations) driving ongoingimprovements
- Support the Head of Digital to manage 3rd party supplier relationships to deliver strategic goals and support ongoing digital transformation
- Manage internal and external development teams to ensure operational and commercial efficiency
- Maintain understanding of all Ecommerce platform and technical integrations with all internal systems
- Proactively benchmark new technologies and systems to ensure best-in-class web and App customer experience, collaborating with Head of Digital to develop new business cases

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