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CRO / Conversion Manager
2 months ago
Conversion Manager
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Hybrid - 2 days a week in office in Manchester
Our client is an all-in-one agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.
THE ROLE
This is not your typical Conversion Manager role. It plays a key role in the Marketing department, someone who knows how to engage incoming prospects and incumbent customers and uses performance data to design new solutions that drive conversion lift. They will be a partner in the design, implementation and evaluation of activities that increase conversions of new and existing customers and maximize the commercial returns for the business. The position requires a resume leaning heavily to performance marketing, but also a creative eye and a customer centric approach.
RESPONSIBILITIES
- Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences.
- Action optimization in the customer experience within the team’s methodology including: Heuristic analysis, UI/UX, messaging, data analysis and funnel optimization.
- Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance.
- Identify and analyse customer behaviours, conversion metrics and KPIs and leverage them to improve performance.
- Lead the design, implementation and measurement of the brand’s conversion optimization roadmap and activities.
- Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes.
- Improve how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions.
- Work closely with other marketing teams: Retention, Affiliates, SEO, traditional media, digital media, social media and referrals.
- Plan your activities thoroughly and forecast how these efforts will impact business outcomes
- Contribute into executive-level reports that convey complex analytical findings in a concise manner.
- Document your key learnings, big wins and misses in company wiki and jira spaces to grow the businesses intellectual property.
REQUIREMENTS
- This position is an intermediate digital marketing role, and experience should be reflective of such. The successful applicant will have the following:
- 5+ years of CRO and / or digital marketing experience in a performance centric / leaning role.
- A successful track record of ideating, implementing and scaling CRO programs.
- A strong customer centric approach to optimization leveraging your added experience in UX, UI and digital design for conversion best practices.
- Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce.
- A track record of ideating, implementing and scaling CRO (Conversion Rate Optimization) or digital growth programs.
- Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways.
- Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization.
- Strong negotiation and relationship building skills.
- Hybrid working model (2 days a week in office).
- Must be able to travel internationally as required (10% or less).
If your interested in the vacancy or want a confidential chat please don't hesitate in applying.
