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Social Media Specialist, Hyundai

4 months ago

Leatherhead, United Kingdom Hyundai Full time

Leatherhead, Surrey (Please check commute before applying)

(Applications will only be accepted via web address below)

Competitive Salary, Hybrid Working (3 days office/2 days home), Private Medical Insurance, Office Lunch Allowance, 25 Days Holidays plus Bank holidays with option to buy/sell, Group Income Protection, Pension 6% Matched, Free Parking, Free Car Charging, Great Flexible Benefits including Dental, Access to ECS Car Scheme.

This is an exciting opportunity to shape perceptions of the Hyundai brand in the UK and help drive mass conversion to electric vehicles.

The Social Media Specialist is a key role within Hyundai’s marketing team, taking the lead across HMUK’s social media and influencer activity, to bring the brand to life in an engaging way that helps drive affinity and product consideration.

The role is instrumental in bringing to life omnichannel campaigns across owned, earned and paid by leading all aspects of social media, as such a strong understanding and passion for social is a must. You will devise and manage social campaigns that build interest, excitement and conversation about the Hyundai brand and its innovative products. To do so, you will need to be able to see opportunities to create engaging content and work with team members, especially the eCRM specialist, to deliver the content across all owned channels.

You will also need to integrate closely with the wider marketing and PR teams to activate campaigns and seamlessly bring the brand to life online. You will also need to ensure all activity is monitored and reported to deliver tangible ROI.

You will be supported by HMUK’s agencies and will need to inspire and manage the teams to get the best possible output.

KEY RESPONSIBILITIES:

It will be your responsibility to support the business in all aspects of the management and delivery of HMUK’s social media platforms. Specifically:

  • Lead HMUK’s social media presence across paid and organic in line with Hyundai’s brand aspirations, brand identity and marketing campaigns.
  • Set the longer-term strategy for HMUK’s social media presence based on insight and business requirements.
  • Manage creative and content from brief to sign off.
  • Lead influencer marketing campaigns.
  • Manage reporting and analysis of all social media campaigns.
  • Manage day-to-day social media community management and engagement.
  • Maintain adherence to 'earned, owned, paid’ approach across social media with full integration with the wider marketing and PR teams.
  • Support retailer’s social media presence with retailer marketing teams.
  • Ensure brand consistency across all output working with colleagues from across the organisation.

Personal Specification:

  • Ability to craft compelling copy with excellent eye for detail.
  • Excellent English verbal and written communication skills.
  • A passion for social media and demonstrable results of managing branded social channels.
  • Strong project management skills (budget, timings, outputs, thinking ahead / anticipation).
  • Understanding of the automotive marketplace and a genuine enthusiasm for cars.
  • A sound understanding of performance marketing across paid social.
  • Experience of managing external agencies and suppliers.
  • Excellent cross-functional collaboration skills, ability to impact outcomes in a fast-paced environment.
  • Willingness to learn: keen self-starter who stays on top of social media developments.
  • Flexibility and nimbleness: the ability to adapt and flex as marketing plans evolve.
  • Analytical: must be able to pull insights and measure the performance from data reports and listening tools.
  • Organised: must be able to work solus and collaboratively to handle a high and diverse workload.