Marketing Manager

2 weeks ago

Northampton, United Kingdom Forterra Full time

We are a leading manufacturer of a diverse and trusted range of concrete and clay building products used extensively within the construction sector, with instantly recognizable brands such as Thermalite blocks, London Brick, Ecostock, Cradley, Formpave and Jetfloor, Bison Precast.

Our product range comprises of clay bricks, Thermalite blocks, aggregate blocks, Red Bank chimney, roofing and flue systems, precast concrete and flooring products and Formpave permeable paving.

Forterra represents exactly what we do and have always done. Our purpose is to manufacture products that are the essential to the nation’s construction sector, helping our customers build with ease and confidence. Moreover, we continue to lead our industry in terms of standards and safety.

We are currently looking for an enthusiastic individual to join our Marketing team in the position of Channel Marketing Manager.

The Channel Marketing Manager will play a pivotal role in the development & execution of Forterra’s marketing strategy across its key distribution channels.

The role holder, working in conjunction with the commercial & marketing communications teams, will be responsible all marketing content, initiatives & campaigns, targeting our distribution partners & their customers (builders. Bricklayers, homeowners).

Your duties would include but not limited to the following:

  • Working in partnership with the Marketing Director, creation of the channel marketing strategy for the Forterra Group and its brands, including the relevant communications strategy & goals.
  • Development and execution of the annual distribution channel marketing plan (& budget) which should be developed in line with the wider business goals and objectives (in particular with the commercial organisation)
  • Define all necessary marketing collateral (coordinating it’s production with our marketing communications team) to support both our sales teams & channel partners. Develop campaigns targeting both our channel partners & their target customers to stimulate demand of Forterra’s products.
  • Carry out all necessary market research to better understand the needs of our customers
  • Working with our digital expert, develop our online presence & build strategies to increase awareness and engagement with our target audiences via our websites and social media
  • Support our channel partners in the creation & execution of tailored marketing activities including campaigns & events
  • Support our product management team in the launch & roll-out of all new products creating all relevant marketing communications through our distribution channels

About You:

  • Have at least 2 years experience working in a relevant marketing role within a B2B (ideally construction/trade marketing) environment
  • Experience in development & delivery of high-quality marketing content and campaigns targeting a wide variety of audiences
  • Degree qualified (Essential) in a marketing or construction related subject (Desirable)
  • Strong communicator with strong interpersonal skills (Essential)
  • Able to develop plans & strategies to support our goals & objectives (Essential)
  • Demonstrable project management skills; able to plan and execute campaigns, coordinating actions across different stakeholder groups within the organization (Essential)
  • Demonstrable success in development & execution of trade marketing initiatives (Desirable)
  • Ability to prioritise and work to tight deadlines
  • Good knowledge of Microsoft Excel, Word, Outlook and MS teams

What We Can Offer You:

  • Competitive Salary and Benefits package
  • Life Assurance and Company Pension Scheme up to 10% employer contribution
  • Generous holiday allowance
  • Gym benefit and Cycle 2 Work Scheme
  • Access to Employee Assistance Programme for self and family members
  • Company Annual Bonus Scheme
  • Sharesave Scheme eligibility
  • Personal development and opportunities for progression

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