Email Marketing Specialist

2 weeks ago

Glasgow, United Kingdom Eastside Co® (Shopify Plus Agency) Full time

Email Marketing Specialist


About Eastside Co: Eastside Co is a leading Shopify Plus Partner Agency specialising in ecommerce website design, development, and marketing solutions. We collaborate with ambitious brands to help them scale their online presence and achieve their business goals.


Role Overview: We’re on the look out for an Email Marketing Specialist to join our thriving agency team. We are a fast-paced agency who are obsessed with ecommerce. This means creativity, revenue generation and the ability to work at pace while still maintaining the quality required for tier-one brands, looking to grow their loyalty and retention strategies.


Key Responsibilities:

  • To plan and brief in flow and campaign strategy, segmentation and content ideas and able to, coordinate, design and execute all email marketing activity from start to end
  • Write creative content for emails, with engaging and enticing copy, subject lines and call to actions
  • Lead on the email marketing strategy to improve loyalty and retention as well as driving revenue through email marketing
  • Manage the email marketing calendar in line with client objectives and overall marketing strategy
  • Improve the signup rates and list growth for all of our clients
  • Use data to inform decisions for optimising and improving email content and creative, with knowledge of best practices, benchmarks and KPIs
  • Reporting on email performance and how we deliver against specific KPIs for clients through monthly reports, recommendations, auditing accounts and strategy calls with clients.
  • Confidence to lead on regular client catch up calls with progress on workload and managing expectations, as well as offering strategy and consultancy advice
  • Work seamlessly with our email content specialist and strategist to produce best in class emails that look beautiful and perform flawlessly

Qualifications:

  • At least 3 year of experience working in an agency environment
  • At least 5 years experience planning, creating and managing email marketing activities
  • Must have experience using Klaviyo for Email and SMS Marketing
  • Experience with other ESP’s and CRM platforms such as MailChimp and Salesforce desirable
  • Ability to work across multiple clients with shifting priorities and deadlines
  • Self starter able to schedule and prioritse monthly client work and roadmaps
  • An in-depth understanding of email marketing automation, dynamic content and personalisation
  • Strong copywriting ability, with experience producing on-brand, engaging written content for email marketing
  • Demonstrated experience working with sophisticated customer segmentation and a range of email marketing platforms
  • Proven track record of successful email marketing campaigns driving brand and revenue growth
  • First-hand experience testing within email campaigns
  • Solid understanding of the email marketing landscape, platforms and technologies
  • Understanding of the user journey and on-boarding process
  • Data-driven with knowledge of Google Analytics and Shopify
  • Solid understanding of GDPR regulations and requirements
  • Solid understanding of sender reputation and how to build deliverability with Inbox Providers
  • Understanding of SMS and differences for UK and US markets and experience with platforms such as Klaviyo SMS and Yotpo SMS

Benefits:

  • Salary band for this position is £30-35k
  • 10 days company sick pay allowance, increasing by 3 days per year of tenure.
  • 25 days holiday, increasing by 1 day per year of tenure, plus bank holidays off and a week off at Christmas.
  • Flexible working arrangements and parent-friendly.
  • Private health insurance.
  • 40% gym membership discount.
  • Paid bereavement leave


Eastside Co is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 40% of our workforce is female and 50% of senior leadership positions are occupied by females.


Despite our small team size our diverse workforce can speak over 15 languages including: Spanish, Yoruba, French, Swedish, Danish, Norwegian, Bemba, Nyanja, Xhosa, Afrikaans, Portuguese, Creole, Romanian, Italian, Hindi, Punjabi, Sinhalese and English.


We utilise blind recruitment, which means images and names are redacted in the screening process to remove any risk of unconscious bias. Please note any emails sent directly to a hiring manager before invitation to interview will not be responded to for this reason.

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