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Head of Demand Generation

2 months ago

Liverpool, United Kingdom FordeBaker Full time

The Role


We are looking for a highly-capable and ambitious person to take responsibility for creating demand for the agency’s Amazon and TikTok Shop marketplace services. 


This will primarily be achieved through developing partnerships, planning and managing events and conferences and creating a content marketing machine.


This is a role for someone to truly make their mark. We have a good flow of inbound leads but there is an opportunity to rapidly accelerate new client growth. The goal is to significantly increase the number of new business leads.


This is an opportunity for someone to define how the agency is positioned within the marketplaces agency sector, how we communicate our services and expertise and to play a major role in how we establish the agency’s reputation. 


As part of the senior leadership team the Head of Demand Generation will have the ability to significantly influence how the agency evolves as a service provider and media organisation.


Our content strategy will extend to events, webinars, conferences as well as FordeBaker’s own channels. You will be responsible for sourcing the right opportunities, event planning, management, paid promotion and distribution. You will be supported by our content and advertising specialists.


The role is suited to someone that loves responsibility, accountability and delivering results. You will be creative, entrepreneurial and always finding ways to drive growth.


Success in this role will lead to the opportunity to build out a fully-fledged sales & marketing team.


Responsibilities


  • Develop a consistent and high quality pipeline
  • Establish the agency as an expert in the Amazon and TikTok Shop spaces
  • Source and build relationships with strategic partners
  • Organise and lead event activations 
  • Coordinate our content strategy to amplify the brand and drives leads
  • Ownership of website and all FordeBaker social/email communications
  • Creating awareness of new FordeBaker services
  • Train and support team members to build their social influence and contribute to content marketing efforts
  • Manage email and CRM database
  • Report on delivery and results vs. plan, seeking to always improve reporting


Experience and Characteristics


  • 5+ years experience in a demand generation role, ideally within an agency environment
  • It is essential that you have B2B marketing experience
  • Experience of selling on Amazon and/or TikTok shop is not essential but a general understanding of marketplaces and ecommerce is preferred
  • Proven ability to understand and communicate a wide variety of topics to a knowledgeable audience
  • Outstanding written English and editing skills
  • Knowledge of lead tracking and pipeline management tools
  • Content planning and scheduling


We are building a strong company culture. Everyone in the business must exhibit these qualities

  • Tenacity
  • Ambition 
  • A love of learning
  • Not afraid to try things
  • Embrace challenges
  • Instinct to act


Fundamentally we are looking for someone who is entrepreneurial, thrives with autonomy and enjoys building relationships. 


What Does the Agency Do?


We are a full-service Marketplace agency - everything clients need to be successful on Amazon and TikTok Shop. That includes strategy, advertising and operational support.


Our clients are product brands that are selling on both platforms. They are mostly consumer products though we do have B2B clients. Clients are based in the UK, mainland Europe and the United States.


Our clients are active in a wide range of sectors including skincare, beauty, office supplies, nutrition, clothing, toys, baby products and many more


Everyone in the team works remotely and manages their own schedules. Due to an increase in our client roster and the huge shift towards selling on Amazon and TikTok we have plans to grow significantly.


Working at FordeBaker


The role is open to anyone in any location in the UK. 


There are no set hours and no control over where you work. Everyone works remotely and manages their own schedules. This is an opportunity to do your best work and take control of your work-life balance.


We work closely as a team but without the unnecessary distractions of top-down management. We work together but trust everyone to get on with their responsibilities and deliver to the highest possible standards.


Benefits


The benefits come from getting in early, influencing the agency’s long-term growth and growing with the business. You will also have exposure to many other aspects of ecommerce and the opportunity to broaden your skillset. 


  • Salary: £55k
  • Commission: 5% of income generated from new leads.
  • Commission paid on first 12 months, paid on quarterly basis
  • Baseline set at current monthly quantity of new leads
  • Business Performance Bonus: A bonus scheme will be developed for the senior leadership team
  • Freedom to work anywhere and at any time
  • Significant career development opportunities
  • £250 annual learning fund
  • Laptop
  • Pension

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