Demand Generation Manager

2 months ago

Liverpool, United Kingdom Reputation Full time
Why Work at Reputation?
  • Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.
  • We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022.
  • Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.
  • Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.
  • The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
  • Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.
  • Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.
  • Our Mission: We exist to forge relationships between companies and communities.

We are seeking a dynamic and results-driven Demand Generation Manager to join our marketing team. The ideal candidate will have a strong background in creating and implementing demand generation strategies that drive awareness, engagement, and conversions. This role is pivotal in generating high-quality leads and nurturing them through the sales funnel, ultimately contributing to the company's revenue goals.

Responsibilities:

Lead Generation and Nurturing:
  • Develop and optimize lead generation strategies to attract and convert high-quality leads.
  • Implement lead nurturing programs to move prospects through the sales funnel, including email workflows, content offers, and retargeting campaigns.
  • Utilize marketing automation tools (e.g., HubSpot) to execute and manage campaigns.
  • Collaborate with Web team to ensure SEO and Website UX is delivering against pipeline objective

Digital Demand Gen Strategy & Optimization:
  • Collaborate with the content team and PMM to develop and activate content in our digital channels to hit demand targets.
  • Ensure digital strategy aligns with buyer personas and addresses the different stages of the buyer's journey
  • Design multi-channel, always on campaigns as well as more targeted campaigns that align with FMM/Sales team programs Develop with FMM and manage the demand generation calendar to ensure alignment and timely execution of campaigns
  • Drive a mix of TOF Demand Gen creation activities including: Webinars / Webcasts, Videos, Content Syndication, Paid Search, Paid Social, Digital Ads, etc to drive traffic to our website and increase inbound conversions
  • Conduct A/B testing to optimize learnings for emails, landing pages, content and digital programs

Budget and Project Management:
  • Monitor and analyze campaign spend, and business contribution against KPI's to optimize ROI.
  • Oversee cross-functional teams to drive collaboration. Use Asana for daily task management and project deliverables tracking.

Data Analysis and Reporting:
  • Monitor and analyze campaign performance metrics, including lead quality, conversion rates, and ROI.
  • Provide regular reports and insights to the marketing and sales teams to inform strategy and optimize campaigns.

Collaboration and Alignment:
  • Work closely with FMM, SDRs and sales team to ensure alignment on lead generation goals, target audiences, and qualification criteria.
  • Collaborate with cross-functional teams, including product marketing, design, and analytics, to execute campaigns effectively.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in demand generation, lead generation, or digital marketing.
  • Proven track record of creating and executing successful demand generation campaigns.
  • Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
  • Strong analytical skills and experience with data-driven marketing.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinker with a strategic mindset.
  • Preferred:
  • Experience in B2B marketing, particularly in the technology or SaaS industries.
  • Knowledge of SEO, PPC, and other digital marketing tactics.
  • Familiarity with A/B testing and optimization techniques.

When you join Reputation, you can expect:
  • Flexible working arrangements.
  • Career growth with paid training tuition opportunities.
  • Active Employee Resource Groups (ERGs) to engage with.
  • An equitable work environment.

Our employees say it best:

According to Glassdoor, 94% of our employees approve of our CEO, Joe Burton.

Our employees highlight our:
  • Ample Opportunities- "There are many opportunities to learn and grow. Many open roles are replaced with internal promotions."
  • Positive Culture- "Great opportunity and exceptional culture." "You will never have a better culture anywhere else. Period."
  • Training and Tools- "All managers truly want you to succeed, and you are given great tools and training to be successful in your role."
  • Balance- "Great work life balance and awesome team environment"

Diversity Programs & Initiatives:

Our Reputation Nation spans around the world. This global perspective allows us to intentionally unlock the magic that comes from diversity of experience to contribute to our success.

At Reputation, we believe in:
  • Diversity: Embracing a culture that values uniqueness.
  • Inclusion: Inviting diverse groups to take part in company life.
  • Belonging: Helping each individual feel accepted for who they are.

"At Reputation, we see diversity and inclusion as the foundation for an equitable workplace. Our goal is to empower all of our employees, regardless of their background, to make an impact in their work each and every day." - Joe Burton, CEO, Reputation

Additionally, we offer a variety of benefits and perks, such as:
  • Flexible PTO
  • Paid company holidays
  • 4 company provided, "Recharge Days", which are wellness days off for the entire company
  • Several active Employee Resource Groups (ERG's) to help foster inclusion and community
  • Employee Assistance Program
  • Access to a wide variety of unique perks and apps: Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi
  • Fetch Pet Insurance
  • 401K
  • Health, dental and vision insurance
  • Paid maternity leave
  • Employer paid short term and long term disability and life insurance

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how we handle the personal data of applicants, visit our Candidate Privacy Notice.

Applicants only - No 3rd party agency candidates.

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