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Demand Generation Manager
2 months ago
About Reputation
We are a global company that has reached over $100 million in Annual Recurring Revenue and continues to grow.
We work with a team that has raised over $200 million in funding from top venture capital firms.
We enjoy a rewarding career with a company recognized by leading research firms in the industry.
We collaborate with major automotive OEMs, healthcare systems, and property management firms.
We benefit from a performance-based culture that values teamwork and perseverance.
Our Mission
We create strong relationships between companies and communities.
Job Summary
We are seeking a dynamic Demand Generation Manager to drive awareness, engagement, and conversions for our company.
This role is crucial in generating high-quality leads and contributing to revenue goals.
Key Responsibilities
- Lead Generation and Nurturing
- Develop and optimize lead generation strategies.
- Implement lead nurturing programs.
- Utilize marketing automation tools.
- Collaborate with the Web team to enhance website performance.
- Digital Demand Gen Strategy & Optimization
- Develop and activate content in digital channels.
- Ensure digital strategy aligns with buyer personas.
- Design and manage demand generation campaigns.
- Conduct A/B testing for optimization.
- Budget and Project Management
- Monitor campaign spend and analyze ROI.
- Oversee cross-functional teams for collaboration.
- Data Analysis and Reporting
- Monitor campaign performance metrics.
- Provide insights for strategy optimization.
- Collaboration and Alignment
- Work closely with sales teams for lead generation goals.
- Collaborate with cross-functional teams for campaign execution.
Requirements
- Bachelor's degree in Marketing or related field.
- 3-5 years of experience in demand generation or digital marketing.
- Proven track record in successful demand generation campaigns.
- Proficiency in marketing automation tools.
- Strong analytical and communication skills.
- Ability to manage multiple projects in a fast-paced environment.
What We Offer
- Flexible work arrangements.
- Career growth opportunities.
- An equitable work environment.
Our Culture
We value uniqueness and promote inclusion and belonging.
Benefits and Perks
- Flexible PTO and paid holidays.
- Employee assistance programs and unique perks.
- Health, dental, and vision insurance.
- 401K and paid maternity leave.
We are an equal opportunity employer promoting diversity and inclusion.
