eCommerce CRO

2 months ago

London, Greater London, United Kingdom Philip Morris International Full time
Be a part of revolutionary changeAt PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directionsAs a UX and CRO Specialist, you will manage and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different partners to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

Responsibilities

  • Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core critical metrics across channels and campaigns.
  • Implementing A/B and multivariate tests including planning and reporting.
  • Continual evaluation and improvement of test campaigns through data-driven insights and KPI-focused analysis.
  • Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
  • Manage CRO budget and ensure return on investment as part of performance reviews.
  • Conduct user research, usability testing, and web analytics to identify customer needs and problems.
  • Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
  • Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
  • Collaborate with product owner, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
  • Stay updated on the latest trends and standard methodologies in UX and CRO
  • Assisting the eCommerce team with building campaign promotions on the website.
  • Present test insights, wins and losses to inform business decisions and the overall roadmap.
Qualifications

  • Bachelor's degree in Marketing, Analytics, Computer Science or a related field required
  • 2+ years of experience working with Adobe Target
  • Good understanding of CRO, digital marketing & data analysis
  • Basic understanding of HTML, CSS & JavaScript
  • Passion for the digital domain and use of technology to solve business problems
  • Ability to learn new technologies at high level to identify use opportunities
  • Be self-motivated, adaptable, professional, and dedicated to customer success
  • Possess an innovative, problem-solving, and solutions-oriented mindset
  • Outstanding organizational, presentation, and communication skills – both verbal and written
  • Experience with tag management systems and data layersWhat we offerWe are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide.

Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered.

Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusionPMI is on a continuous journey to ensure that all of our people feel welcome, valued, and that they belong.

We have a growing list of employee resource groups that cover age, disability, LGBTQ+, race and ethnicity, and parents. Our ERGs are inclusive, open internal networks that we encourage all of our employees to join. We're also extremely proud to be the first global company to be awarded Equal Salary Certification.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

PMI is an equal opportunities employer, hiring solely on merit and business need.

We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability.

If you require reasonable adjustments in any recruitment process with us, please make us aware.

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