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Ecommerce & Traffic Acquisition Manager

3 months ago

London, Greater London, United Kingdom GUERLAIN Full time
Poste

ECommerce & Traffic Acquisition Manager

Reporting to the Head of eBusiness, the successful candidate will have a passion for the beauty industry. In partnership with HQ teams, you will oversee all aspects of the day-to-day running of the (UK) ecosystem. You will be pivotal in delivering a game changing, ambitious programme of works and will be highly motivated to continue in the success story of Guerlain's digital performance. You will be obsessed with sales & performance, operate with a 'test & learn' mind set, and be responsible for accelerating the (UK) business by devising and executing commercial and traffic acquisition strategies to attain KPI and profitability metrics. You should have a customer centric approach and aim to deliver a frictionless, best-in-class client experience driven by strong brand story telling executed to the highest standards.

Strategy & Trading

You will be responsible for the definition, creation and driving of the eCommerce strategy and full year trade/ activation calendar based on must win battles and key priorities while preserving brand equity and building brand integrity, clearly demonstrating the use of different levers that will support achievement of targets. Brand, Campaign, & Content Management

Ensure all site updates and launch testing kits are completed and accurate. Any action points to be communicated, tickets to be raised and adjustments to be made in timely fashion. Website Development & Operations

Maintain daily site checks and partner with Guerlain HQ to resolve site bugs, devise development roadmap and prioritise site enhancement. Digital Marketing, Traffic & Customer Acquisition

In collaboration with Paid Search agency, you will define a best-in-class strategy based on performance for SEM channels to deliver KPI objectives in a profitable and sustainable way whilst supporting brand goals in terms of share of voice & impression share, and balance brand storytelling with approved sales tactics. Reporting, Analytics & Insights

Weekly - trade overview detailing week performance, MTD and YTD positions on all key KPIs to maintain a pulse on the business and identify any trends and areas for growth. Finance & Forecasting

Forecast and simulate annual, monthly, and weekly sales and expenses needed to achieve sales ambitions whilst attaining profitability targets. Customer Service & Operations

Work closely with the demand planner to assure eCommerce inventory levels (presence rate and coverage) to support sales forecasts and oversee appropriate adjustments to the site. Partner with LVMH PC UK warehouse team. Profil

Knowledge of the UK Market. Knowledge of UK Beauty Industry. Experience in brand lead digital marketing. French language is advantageous. SalesForce CMS experience is a plus. Working knowledge of GA4. Previous experience with SAP. Exceptional EXCEL and PowerPoint Skills. Strong attention to detail. Highly analytic and data curious. Excellent written & verbal communication skills. Customer focused. Strong Project Management, organisation &prioritisation skills. Strong relationship building skills.