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Senior Ecommerce Manager

2 months ago


London, Greater London, United Kingdom Beringer Tame Full time
About the Role

Beringer Tame is seeking a highly skilled and experienced Ecommerce Director to lead our digital commerce efforts. As a key member of our team, you will be responsible for developing and implementing ecommerce strategies to drive business growth and improve customer experience.

Key Responsibilities
  • Trading and Operations: Oversee the day-to-day operations of our ecommerce platform to ensure seamless customer experiences and maximize sales.
  • Strategy Development: Collaborate with cross-functional teams to develop and implement ecommerce strategies that enhance website performance, customer engagement, and revenue growth.
  • Data Analysis and Insights: Analyze performance data against key performance indicators (KPIs), provide actionable insights to senior leadership, and inform data-driven decision-making.
  • Agency Management: Oversee relationships with digital marketing agencies to ensure effective execution of PPC, SEO, display, affiliate, email marketing, and social media campaigns.
  • Website Optimization: Work closely with in-house developers to enhance website speed, user experience (UX), and user interface (UI) to drive conversions and customer satisfaction.
  • Audience Development: Identify and cultivate new audiences to expand market reach and drive revenue growth.
  • Brand Awareness and Marketing: Partner with the marketing team to boost brand awareness, traffic quality, and customer acquisition through targeted campaigns and initiatives.
  • Performance Optimization: Continuously monitor and improve acquisition, conversion, and retention strategies for local audiences in key markets.
  • Trend Discovery and Innovation: Stay ahead of industry trends to drive continuous website performance improvements and stay competitive.
  • Content Management: Oversee website content uploads and landing page development to ensure engaging and relevant customer experiences.
  • Team Management: Lead and manage the Community Manager to ensure targets are met and roles are executed efficiently.
Requirements
  • Digital Marketing Expertise: Deep knowledge of PPC, SEO, social media, display advertising, and affiliate channels.
  • Platform Experience: Expertise in Shopify+ and email platform Klaviyo (essential).
  • UX/UI Understanding: Excellent grasp of UX, customer flow, and web analysis.
  • Technical Expertise: Proficiency in attribution modeling, website speed optimization, A/B testing, conversion management, and sales journey optimization.
  • Data Enthusiast: A passion for data, with meticulous attention to detail.