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Direct Marketing Executive

4 months ago

Edinburgh, Edinburgh, United Kingdom St John Ambulance Full time

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country's best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people's lives.

Supporting the Direct Marketing Manager, you'll play a key role in generating voluntary income across various channels with a particular focus on regular giving, improving our current products and growing our digital offering to enable us to meet our ambitious targets. Products include Value Exchange and our Lottery, alongside two exciting new products we are looking to introduce this year. You'll also be responsible for the development, implementation, day to day management, evaluation, and delivery of our acquisition portfolio.

You will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.

About You:

You will have experience of running effective national and regional campaigns using a variety of fundraising channels including digital, email, social media, direct mail, and telemarketing. With your good organisational and time management skills you'll be able to meet deadlines and manage conflicting priorities under pressure.

You will have knowledge of google analytics as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.

About The Role

  • Manage the delivery of acquisition campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes.
  • Work alongside the Content team to research and develop acquisition products, journeys and communications, gathering information, case studies and photos for use in all direct marketing campaigns.
  • Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and monitor performance
  • Working collaboratively with a number of internal teams to ensure effective use of supporter profiling for delivery across a range of annual acquisition campaigns.

    Please see the job description for more detail

    About Us:

    St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women's groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.

    We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.