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Senior Marketing Manager – Journal Awareness
1 month ago
- Deliver marketing programs in line with business objectives, collaborating closely with the marketing operations team. Focus on promoting key journals and ensuring effective execution.
- Collaborate with local and global members of the Marketing Planning team to deliver impactful campaigns. Share successes, address challenges, and present insights to the wider marketing department and organization.
- Continuously develop and test both new and proven marketing tactics and channels to meet targets for manuscript submissions, website traffic, and other key performance indicators (KPIs).
- Analyse campaign performance and impact. Adapt tactics and channel mix to optimize KPI conversions, enhance ROI, and drive process efficiencies.
- Regularly deliver comprehensive marketing updates and reports to stakeholders, ensuring transparency and alignment across the organization.
- Proven experience of excellence in digital marketing, using the latest channels and technology, preferably within the online publishing, information, or SaaS industry.
- Experience of managing multiple projects, relationships, and a marketing budget.
- Analyzing data, identifying trends, and making data-driven decisions to optimize marketing campaigns.
- Reporting and presenting to stakeholders of different levels.
- Marketing data analysis, reporting, presentation writing and delivery. Experience of Google Analytics would be a benefit.
- Experienced in digital marketing including complex email customer journey or CRM programs.
- Creative, organized, self-starter.
- Customer-centric, excellent communication skills with a desire to work in a high-performing, goal-oriented environment.
- Ability to work independently, anticipate required activities/tasks, and work according to changing priorities and deadlines.
- Highly organized and able to comfortably manage multiple projects and relationships.
- Adept at building and maintaining relationships with internal and external stakeholders of all levels.
- Working with collaboration and project management tools such as Miro, SharePoint, Marmind.
- Budget management.
- Fluent spoken and written English.
- Experience of working in a global, matrix team would be beneficial.
- Knowledge of the academic publishing industry