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Market Awareness Specialist

2 months ago

London, Greater London, United Kingdom AVEVA Full time

Market Awareness and Senior Marketing Expert

Key Responsibilities

  • Develop and execute a comprehensive awareness program for AVEVA in priority new industries, in collaboration with the PR team and brand team.
  • Design key messaging for target industries, working closely with industry marketing, analyst relations team, partners, and alliance partners.
  • Develop and implement a local market communications strategy, aligning with the global brand and communications strategy.
  • Oversee communications measurement for the local market, including share of voice against the competition and total reach.
  • Drive thought leadership in the local market.
  • Support the localization and execution of local public relations, analyst relations for the market.
  • Collaborate with social operations to develop a local social media strategy and ensure governance.
  • Coordinate with brand marketing to execute local brand advertising programs.
  • Localize and promote content created by the global team at the local market level.
  • Support, organize, and promote events in the local area, in accordance with the local marketing plan.
  • Foster a synergistic approach with corresponding market level peers for awareness, demand new logos, and engagement for strategy and seamless execution.

Required Skills and Experience

  • Traditional influencer ecosystem (journalists, analysts, authors, etc.)
  • Social influencer ecosystem (bloggers, community leaders)
  • Social media best practices
  • Company brand/value proposition
  • Hands-on corporate public relations experience
  • Implementation of global brand guidelines
  • Manage communications to complex stakeholder groups for the local market
  • Execution of social strategies locally
  • Project management
  • Strong written/oral communications
  • Messaging and positioning
  • Objective-driven reporting
  • Digital native