Market Awareness Specialist

1 month ago


London, Greater London, United Kingdom AVEVA Full time

A global leader in industrial software, AVEVA is shaping the future of industries such as energy, infrastructure, chemicals, and minerals.

We're committed to delivering cutting-edge solutions that enable our customers to operate safely, efficiently, and sustainably.

As a Senior Marketing Specialist, you'll play a key role in developing and executing our market awareness program in priority new industries.

Key responsibilities include:

  • Designing and leading AVEVA awareness programs in collaboration with our PR and brand teams.
  • Developing key messaging for target industries with our industry marketing, analyst relations, and partners.
  • Executing local market communications strategies in alignment with our global brand and communications strategy.
  • Overseeing communications measurement for the local market, including share of voice against the competition and total reach.
  • Running thought leadership initiatives in the local market.
  • Supporting localization and execution of local public relations, analyst relations, and social media strategies.
  • Coordinating with brand marketing to execute local brand advertising programs.
  • Localizing and promoting content created by our global team at the local market level.
  • Supporting and organizing events in your local area in accordance with our local marketing plan.
  • Fostering a synergetic approach with corresponding market level peers for awareness, demand generation, and engagement.

Requirements:

  • Traditional influencer ecosystem knowledge.
  • Social influencer ecosystem expertise.
  • Social media best practices.
  • Company brand and value proposition understanding.
  • Hands-on corporate public relations experience.
  • Implementation of global brand guidelines.
  • Stakeholder management for the local market.
  • Local social strategy execution.
  • Project management.
  • Strong written and oral communication skills.
  • Messaging and positioning expertise.
  • Objective-driven reporting.
  • Digital native.


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