Market Awareness Specialist
1 month ago
A global leader in industrial software, AVEVA is shaping the future of industries such as energy, infrastructure, chemicals, and minerals.
We're committed to delivering cutting-edge solutions that enable our customers to operate safely, efficiently, and sustainably.
As a Senior Marketing Specialist, you'll play a key role in developing and executing our market awareness program in priority new industries.
Key responsibilities include:
- Designing and leading AVEVA awareness programs in collaboration with our PR and brand teams.
- Developing key messaging for target industries with our industry marketing, analyst relations, and partners.
- Executing local market communications strategies in alignment with our global brand and communications strategy.
- Overseeing communications measurement for the local market, including share of voice against the competition and total reach.
- Running thought leadership initiatives in the local market.
- Supporting localization and execution of local public relations, analyst relations, and social media strategies.
- Coordinating with brand marketing to execute local brand advertising programs.
- Localizing and promoting content created by our global team at the local market level.
- Supporting and organizing events in your local area in accordance with our local marketing plan.
- Fostering a synergetic approach with corresponding market level peers for awareness, demand generation, and engagement.
Requirements:
- Traditional influencer ecosystem knowledge.
- Social influencer ecosystem expertise.
- Social media best practices.
- Company brand and value proposition understanding.
- Hands-on corporate public relations experience.
- Implementation of global brand guidelines.
- Stakeholder management for the local market.
- Local social strategy execution.
- Project management.
- Strong written and oral communication skills.
- Messaging and positioning expertise.
- Objective-driven reporting.
- Digital native.
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