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Media Planning
2 months ago
As the Media Planning & Investment Manager you'll oversee the media planning, reporting and evaluation of our Sky Media Addressable (Sky AdSmart and Sky Broadcaster VoD) media plans, ensuring we are effectively communicating key campaigns to Sky's customers whilst delivering on commercial targets.
What you'll do:
- Oversee and support two executives to produce best-in-class media plans, ensuring implementation of campaign strategy effectively delivers against marketing and business objectives, reporting into the Media Planning Lead.
- Analyse and report on campaign performance using test and learn principles in conjunction with Sky Media's Insight team. Recommend meaningful steps to optimise output and drive performance improvement.
- Maintain strong relationships with multiple stakeholders across marketing - interrogating briefs and offer solutions that maximise our owned media channels.
- Maintain the relationship with Sky Media's product and data teams to ensure proprietary tools provide the latest 1st or 3rd party data opportunities to support Sky's business objectives.
- Deliver commercial targets working closely with Sky Media Sales, Operations, and Finance to ensure accurate reporting benefits our owned media investment.
- Experience working within a media agency environment as an AV media planner/buyer with demonstrated knowledge of planning principles in conjunction with Sky Media's advertising platforms. (AdSmart, BVOD etc)
- A brilliant collaborator with an ability to work across a complex matrix organisation with impeccable stakeholder management skills, preferably with examples of managing Marketing and Finance stakeholders.
- Great communication skills that land key messages and influence effectively - across verbal, written and presentation output. Good commercial acumen and ability to work in a fast-paced environment.
- Good attention to detail and proficient with data manipulation; analytically minded and able to extract actionable insights.
The Owned Media team sit within Consumer Strategy as recognised experts in Media Strategy, Planning and Investment. We fuel decisions that shape marketing plans for all of Sky products and services. Our primary objective is to maximise use of Sky's owned media platforms utilising our in-house relationship with Sky Media.
The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
Osterley:
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.
On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.
Inclusion:
At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.
Why wait?
Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.
To find out more about working with us, search #LifeAtSky on social media.
Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.