Digital Marketing Manager

1 month ago

London, Greater London, United Kingdom Selby Jennings Full time


Selby Jennings have partner up with a $4bn boutique Hedge Fund in London, that are looking to add a Digital Marketing Manager to their team.


Key responsibilities would include:

  • Digital Strategy Development: Crafting and implementing comprehensive digital marketing strategies to enhance the firm's online presence and attract potential investors.
  • Content Creation and Management: Developing high quality content for the firm's website, social media channels, newsletters, and other digital platforms to engage and inform stakeholders.
  • SEO and

SEM:

Optimizing the firm's website for search engines to improve organic search rankings and managing paid search campaigns to drive targeted traffic.


  • Analytics and Reporting: Utilizing tools like Google Analytics and other data platforms to monitor website traffic, campaign performance, and user engagement, providing regular reports and insights to senior management.
  • Social Media Management: Managing the firm's social media accounts, creating content calendars, and engaging with the audience to build the firm's online community.
  • Email Marketing: Designing and executing email marketing campaigns to communicate with current and prospective clients, ensuring the content is personalized and relevant.
  • Campaign Management: Coordinating and executing digital marketing campaigns across various channels, including PPC, display advertising, and content marketing, to achieve marketing goals.
  • Brand Management: Maintaining the consistency and integrity of the firm's brand across all digital platforms, ensuring all content aligns with the firm's values and messaging.
  • Collaboration with Stakeholders: Working closely with internal teams such as investment professionals, compliance, and IT to ensure marketing efforts are aligned with business objectives and regulatory requirements.
  • Staying Updated with Trends: Keeping abreast of the latest digital marketing trends, tools, and best practices to continuously improve the firm's digital marketing efforts.

The ideal candidate for the position would be:

  • Experienced and Knowledgeable: A professional with a strong background in digital marketing, preferably within the financial services or investment management industry.
They should have a deep understanding of digital strategy development, SEO, SEM, content creation, and social media management.

  • Analytical and Data-Driven: Proficient in using analytics tools like Google Analytics to track and measure the performance of digital campaigns.
They should be able to interpret data, provide insights, and make data-driven decisions to optimize marketing efforts.

  • Tech-Savvy: Comfortable with a range of digital marketing tools and platforms, including CMS, email marketing software, and social media management tools.
They should have advanced skills in Microsoft Office, particularly Excel, and be proficient with statistical functions, pivot tables, and basic macros.

  • Creative and Strategic: Able to craft compelling content and develop innovative marketing strategies that resonate with target audiences.
They should have a keen eye for detail and the ability to maintain brand consistency across all digital platforms.

  • Proactive and Organized: Highly organized with strong project management skills, capable of managing multiple projects and campaigns simultaneously.
They should be proactive in identifying opportunities for improvement and driving initiatives forward.

  • Results-Oriented: A track record of achieving measurable results through digital marketing efforts.
They should be focused on driving growth and enhancing the firm's online presence, with a clear understanding of how to align marketing goals with business objectives.

  • Adaptable and Forward-Thinking: Open to learning and staying updated with the latest digital marketing trends, tools, and best practices.
They should be adaptable to changes in the digital landscape and capable of applying new knowledge to improve marketing strategies.

  • Ethical and Compliant: Understanding of the regulatory environment within the financial services industry, ensuring all marketing activities are compliant with relevant regulations and standards.
  • Educational Background: A bachelor's degree in marketing, communications, business, or a related field.
Additional certifications in digital marketing, SEO, or data analytics would be advantageous.


This ideal candidate will be instrumental in driving the digital marketing efforts of Oldfield Partners, helping to increase brand awareness, attract new investors, and support the firm's overall growth objectives.

If it sounds like you, apply below

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